You know you should segment your lists but can’t get started. Breaking your database into singles and married couples is a great place to start. Read ...
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View articleAn unexamined, unintended -- but potentially serious and costly -- drawback to e-mail postage. Read More...
View articleIt's impossible to block spam without inadvertently catching some legitimate e-mail, experts agreed, but the problem can be contained. Read More...
View articleAn international spam-fighting group launches its 'do not spam' program in China. Read More...
View articleLocation-based services, long the holy grail of mobile marketing, are singled out in a new wireless privacy initiative. Read More...
View articleRetailers topped the customer satisfaction index when measured against their online brokerage, auction, and travel counterparts. Read More...
View articleThe company is still interested in Asia, but thought its Japanese investment was going nowhere. Read More...
View articleHow to use log file data to optimize paid and organic search. Read More...
View articleOscar voting supported in new SMS campaign; Premium news alerts from ABC. Read More...
View articleUPDATE: The e-commerce site inks a high-profile marketing client. Read More...
View articlePaid search will continue to power online advertising's comeback, butbanners and e-mail will also contribute, according to Jupiter Research. Read More...
View articleAn amicus brief filed to support WhenU's appeal says the adware firm's practices are common in the brick-and-mortar world. Read More...
View articleSatellite TV watchers are happier with their service than cable subscribers, but high satisfaction rates do little to impact new installations. Read M...
View articleOnline or off-? For retailers, the twain can (and should) meet. Read More...
View articleCouple Internet power with direct-marketing efficiency. Read More...
View articleThe mega portal's search engine is returning available RSS feeds withinsearch results and integrating those results with its 'My Yahoo' aggregator. Re...
View articleMicrosoft names ad firm to rep partner sites; Godin issues call-to-action for new e-book; Larry Chase launches a new search tool for marketers. Read M...
View articleA marketing alliance between the companies brings new business to Monster and savings to eBay's small business users. Read More...
View articleThe ESP is adding an enhanced reporting tool to its e-mail platform. Read More...
View articleClickZ's sister site, Search Engine Watch, released its annual list of outstanding Web search services for 2003. Your favorites are among them, but th...
View articleIt was not a wardrobe malfunction, but a lack of communication that defeated AOL's Len Short, sources say. Read More...
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