Users are most apt to convert the first time they see an ad, making frequency caps an idea to consider, an Atlas DMT study says. Read More...
View articleDigital Impact explores non-e-mail avenues; Mamma.com's stock fluctuations draw investigation; Kill Bill II debuts online; IAB unveils new ad standard...
View articleThe Web analytics firm gets into search engine optimization, and adds Excel-oriented features to its core software offering. Read More...
View articleGoogle and Overture snare new distribution partners; Carat Interactive promotes Gabriner; Responsys names a former Modem Media exec as CEO; DoubleClic...
View articleGoogle's geotargeted search and GMail offer lots of potential... and raise plenty of questions. Read More...
View articleDirect marketers have traditionally ignored the teen market. Well, teens spend nearly $100 billion per year (and yes, they do have credit cards). Read...
View articleFollowing a crackdown by U.S. prosecutors, Google and Overture drop paid listings from offshore Internet casinos. Read More...
View articleIf you know how to use to your advantage, seemingly small differences between Google and Overture's paid ad programs can make big improvements to your...
View articleAfter nearly two years of focusing on individual offerings, the company portrays itself as a 'Life Engine' for Internet users. Read More...
View articleFor a lucky few online publishers, hard times are over. But scarce and sold-out inventory brings a new challenge: getting the biggest bang for your ba...
View articleFrom blogs to nifty interactive tools that backfire. Politicos are pouring money into the Net and creating a veritable catalog of interactive marketin...
View articleThe simultaneous media overload doesn't necessarily mean more information is being absorbed, as users are often distracted by the various sources. Rea...
View articleYour customers don't care about features. Benefits meet their needs -- and improve the bottom line. Read More...
View articleInterep gets into search; Unicast signs new publishers; and Idea Machine takes on new projects. Read More...
View articleMarketers are partying like it's 1999. This time, solid values and good business models are behind the high spirits. Read More...
View articleGoogle defends its plans to display contextually-targeted ads in its new free e-mail client, as privacy advocates begin to sharpen their swords. Read ...
View articleFear, intimidation, blackmail, threats, and legal action: online branding, RIAA-style. Read More...
View articleSmart non-commercial entities are taking advantage of negligible keyword competition. Read More...
View articleThe top 10 affiliate programs of March 2004, as ranked by Refer-it. Read More...
View articleSome clicks will cost more than others for the same ad. Google is changing the way it prices AdWords. Read More...
View articleUse segmentation to build a sound online marketing strategy. Read More...
View articleDrive visitors to your site and keep them looking forward to your e-mail messages. Read More...
View articleA bottom-up approach to product recommendation. Read More...
View articleWith so many players out there, which company is best suited to handle your rich media campaign? Here's help. Read More...
View articleOnline Ad Growth Outperforms Local Search; Marchex Goes Public; Court Gags Hertz; and Yahoo! Adds Travel Planning Shortcuts Read More...
View articleUPDATE: Google tests a new e-mail service in which it plans to display contextual advertising. Read More...
View articleThe analytical software gets an upgrade with enriched functionality and an integrated help system. Read More...
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