Love at first sight, or are more impressions the way to go when running an online direct response campaign? Read More...
View articleFiling online has become a growing trend, allowing taxpayers to complete their taxes and get their refunds way before deadline. Read More...
View articleEarthLink bows anti-phishing toolbar; CJ releases a new version of BFAST; and AIM integrates with WeatherBug. Read More...
View articleNetIQ quietly creates and corners a market overnight. Read More...
View articleReturn Path names a VP of strategic services; EyeWonder hires a VP of global sales. Read More...
View articleA new database of publishers' rich media specifications is intended to save time and reduce workflow for agencies. Read More...
View articleFor a high-end skin product maker, e-mail success means be prepared when Oprah mentions your products. Read More...
View articleAmazon’s new A9 blends information and commerce into one seamless package. Read More...
View articleHow brands can minimize competitive threats now that others can bid on trademarked keywords. Read More...
View articlePush prospects up the relevancy ladder and get closer to a sale. Read More...
View articleAt today's FTC workshop on ad- and spyware, a commissioner asks 'the industry' to find best practices to control a growing menace. Read More...
View articlePropelled by a surge in DSL subscriptions, more than half of American Internet users have high-speed access. Read More...
View articleHow to help online customers find what they want (even when they don't know what they want). Part one of a three-part series. Read More...
View articleThe major ad technology provider reports a huge jump in net income, but falls a bit short of expectations. Read More...
View articleWhere will contextual ads and paid search listings turn up next? Read More
View articleMSN beefs up its searchable news aggregator with additional personalized features in its continuing race to catch up in the search arena. Read More...
View articleThe salesperson’s role in the online purchase process. Part one of a three-part series. Read More...
View articleThe normally staid burger giant does the funky chicken on an offbeat Web site that's become a viral marketing phenomenon. Read More...
View articleDigital Orchid supports new NASCAR wireless content; U.K. campaign tries mobile ticket promo; mobile video services still a dream in Europe. Read More...
View articleUPDATE: The search site creates a wide array of options for tighter local targeting, and promises the addition of ads to its Local site. Read More...
View articleAudio and video Internet usage grew through 2003 and the first quarter of 2004, with music and news as the stream leaders. Read More...
View articleThe wonderful things about e-mail also make it irresistible to the worst marketers. Fighting Spam for Dummies gives consumers and administrators the k...
View articleSurveys are a powerful and overlooked tool. Six tips for using them to develop deeper understanding of your customers and their behaviors. Read More...
View articleMessage boards are an underutilized (and dirt-cheap) advertising opportunity. Read More...
View articleThe adware firm seeks to strike down Utah's anti-spyware statute in a move that could affect other efforts to regulate such software. Read More...
View articleHow Philosophy drives visitors to its site and keeps them looking forward to e-mail messages. Read More...
View article