Brand Conversion: Passive to Interactive
Marketing

Brand Conversion: Passive to Interactive

23y Martin Lindstrom

Brand Conversion: Passive to Interactive

Human contact and dialogue are about to go wireless. How do brands adapt to such a reality? Read More...

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Spain's Surfing Surge
Audience

Spain's Surfing Surge

23y Robyn Greenspan

Spain's Surfing Surge

Education and career sites lead the nation's estimated 14 million users to the Web. Read More...

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Amazon Goes After the Flim-Flam Man
Media

Amazon Goes After the Flim-Flam Man

23y Ryan Naraine

Amazon Goes After the Flim-Flam Man

The e-commerce giant files 11 lawsuits in the U.S. and Canada againstspammers who engage in e-mail spoofing. Special Report: Online Scams Read More...

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Doctors Like Web for Drug Info, Still Want Perks
Media

Doctors Like Web for Drug Info, Still Want Perks

23y Brian Morrissey

Doctors Like Web for Drug Info, Still Want Perks

Recent research finds doctors participating in drug companies' online tutorials, yet hesitant to give up the traditional perks from offline sessions. ...

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Get to Know Your Customers Individually
Analytics

Get to Know Your Customers Individually

23y Melaney Smith

Get to Know Your Customers Individually

Numbers are great, but real insight can be gained from seemingly nebulous survey data. Read More...

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How to Budget for Internet Advertising
Media

How to Budget for Internet Advertising

23y Mark Redetzke

How to Budget for Internet Advertising

How much should your client spend online? A methodical, three-step approach to budgeting. Read More...

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Doctors Like Web for Drug Info, Still Want Perks
Audience

Doctors Like Web for Drug Info, Still Want Perks

23y Brian Morrissey

Doctors Like Web for Drug Info, Still Want Perks

Recent research finds doctors participating in drug companies' online tutorials, yet hesitant to give up the traditional perks from offline sessions. ...

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OpenTV Adds New Execs in iTV Expansion
Media

OpenTV Adds New Execs in iTV Expansion

23y Erin Joyce

OpenTV Adds New Execs in iTV Expansion

Interactive TV company names new COO and creates new slots as it looksfor more opportunities with advertisers and digital broadcasters. Read More...

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DMA Plans Spam Sting
Media

DMA Plans Spam Sting

23y Brian Morrissey

DMA Plans Spam Sting

The direct marketing group plans to link up with the FBI to hunt down spammers breaking the law. Read More...

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Execs & Accounts for August 25, 2003
Media

Execs & Accounts for August 25, 2003

23y Zachary Rodgers

Execs & Accounts for August 25, 2003

Terra Lycos redesigns its InSite Search Engine Marketing site; LookSmart hires a new CFO; 24/7 Real Media adds four top sports properties to its sport...

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Yahoo!, ET Link Up for Site
Media

Yahoo!, ET Link Up for Site

23y Brian Morrissey

Yahoo!, ET Link Up for Site

The portal continues to cozy up to Hollywood, striking a deal to host the Entertainment Tonight Web site. Read More...

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Ask Jeeves Adds Search Tools
Media

Ask Jeeves Adds Search Tools

23y Brian Morrissey

Ask Jeeves Adds Search Tools

Smart Answers give searchers weather forecasts, airline flight delays and metric conversions. Read More...

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Where in the World is Athlon 64?
Media

Where in the World is Athlon 64?

23y Pamela Parker

Where in the World is Athlon 64?

AMD's latest marketing stunt taps into the latest trend of geocaching towards the grand prize of an Athlon 64 processor-based desktop system and $6,40...

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When the Brand Bites Back
Marketing

When the Brand Bites Back

23y Lydia Loizides

When the Brand Bites Back

When times get tough, hold on to your customers however you can. Read More...

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How Small Businesses Can Tackle Big Viruses
Email

How Small Businesses Can Tackle Big Viruses

23y Jeanne Jennings

How Small Businesses Can Tackle Big Viruses

Over the past week, a series of viruses — most recently one known as Sobig-F — have infected e-mail systems worldwide, resulting in producing millions...

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The Long and Short of It
Email

The Long and Short of It

23y Paul Soltoff

The Long and Short of It

Copy should be as long as necessary to make the point. Paul offers tips on finding the right length. Read More...

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Report: E-mail Marketing Holds Steady in Q2
Media

Report: E-mail Marketing Holds Steady in Q2

23y Brian Morrissey

Report: E-mail Marketing Holds Steady in Q2

Open and click-through rates hold steady, as legitimate e-mail marketers fight off the detrimental effects of spam. Read More...

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Consumer Trust and the Internet
Marketing

Consumer Trust and the Internet

23y Sean Carton

Consumer Trust and the Internet

Consumer trust erodes and e-marketing's effectiveness plummets. The solution lies in one of the Net's central features. Read More...

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Switchboard Rolls Out Paid Link Program
Media

Switchboard Rolls Out Paid Link Program

23y Brian Morrissey

Switchboard Rolls Out Paid Link Program

Advertisers can buy links on their local listings or on another non-commercial listing. Read More...

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E-mail Marketing Holds Steady in Q2 2003
Ad Industry Metrics

E-mail Marketing Holds Steady in Q2 2003

23y Brian Morrissey

E-mail Marketing Holds Steady in Q2 2003

Open and click-through rates hold steady, as legitimate e-mail marketers fight off the detrimental effects of spam. Read More...

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Sobig.F Weekend Attack Thwarted; Feds Hunt Source
Media

Sobig.F Weekend Attack Thwarted; Feds Hunt Source

23y Ryan Naraine

Sobig.F Weekend Attack Thwarted; Feds Hunt Source

Despite claiming a minor victory over a second wave of the fast-spreading worm, experts warn that open ports on infected machines continue to pose a m...

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Go Wireless, It's on Intel
Media

Go Wireless, It's on Intel

23y Hans-Peter Brøndmo

Go Wireless, It's on Intel

The chip maker will provide free Wi-Fi access via thousands of U.S. hotspots during a Sept. 25 publicity event dubbed 'One Unwired Day.' Read More...

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U.S. E-commerce Gains in 2Q 2003
Audience

U.S. E-commerce Gains in 2Q 2003

23y Robyn Greenspan

U.S. E-commerce Gains in 2Q 2003

The second quarter brought an increase of roughly 28 percent, and July's figures are strong too. Read More...

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'Good Enough' Conversion Rates?
Analytics

'Good Enough' Conversion Rates?

23y Bryan Eisenberg

'Good Enough' Conversion Rates?

When is 'good enough' not good enough? Read More

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Execs & Accounts for August 22, 2003
Media

Execs & Accounts for August 22, 2003

23y Zachary Rodgers

Execs & Accounts for August 22, 2003

24/7 Real Media hires a president of media solutions and reports high client retention; Inktomi adds four paid inclusion clients; Imagemark names an e...

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New Phase of Sobig.F Set for Fridays
Media

New Phase of Sobig.F Set for Fridays

23y Matthew G. Nelson

New Phase of Sobig.F Set for Fridays

Security experts are warning of a new phase of attack from the Sobig.f worm that continues to bedevil computer networks around the globe. Sobig 'Carpe...

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The New Overture Best Practices, Part 1
Paid Search

The New Overture Best Practices, Part 1

23y Kevin Lee

The New Overture Best Practices, Part 1

The search player gives advertisers new matches and features. How should you respond to the new options? Part one of a two-part series. Read More...

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