Mandated Opt-In for Fax Marketing. Is E-Mail Next?
Email

Mandated Opt-In for Fax Marketing. Is E-Mail Next?

23y Jeanne Jennings

Mandated Opt-In for Fax Marketing. Is E-Mail Next?

Why wait for legislation? Read More

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Interactive Kiosks: Your Ad Here
Media

Interactive Kiosks: Your Ad Here

23y Tessa Wegert

Interactive Kiosks: Your Ad Here

Could interactive kiosks be the next hot ad placement? Read More...

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Google Officially Releases Toolbar Update
Media

Google Officially Releases Toolbar Update

23y Brian Morrissey

Google Officially Releases Toolbar Update

The search giant and others look to take search off the page and onto the browser, with features for blogging, popping pop-ups, and filling in Web for...

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Prospects Brighten for Worldwide PC Sales
Audience

Prospects Brighten for Worldwide PC Sales

23y Bob Liu

Prospects Brighten for Worldwide PC Sales

Stronger-than-expected consumer demand helps bolster growth forecasts for worldwide PC shipments but pricing remains the vendors' biggest challenge. R...

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AOL Predicting Weak Ad Sales Through End of Year
Media

AOL Predicting Weak Ad Sales Through End of Year

23y Roy Mark

AOL Predicting Weak Ad Sales Through End of Year

Troubled media giant blames lower benefits from past contract deals at online division and reduced ad spending on cable TV stations. Read More...

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E-Commerce Evaluation Reveals Errors
Audience

E-Commerce Evaluation Reveals Errors

23y Robyn Greenspan

E-Commerce Evaluation Reveals Errors

Consumers are losing time and e-tailers are losing money, according to a report that measured the performance of the top e-commerce sites. Read More...

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Will Search Slay the Yellow Pages?
Search

Will Search Slay the Yellow Pages?

23y Chris Sherman

Will Search Slay the Yellow Pages?

Online search and printed local directories: an either/or proposition? Read More...

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Targeting Teachers: Three B2B E-Mail Case Studies
Email

Targeting Teachers: Three B2B E-Mail Case Studies

23y Karen Gedney

Targeting Teachers: Three B2B E-Mail Case Studies

Looking to impress teachers? Try study guides. Read More...

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Spam and Viruses: Unholy Matrimony, Part 2
Email

Spam and Viruses: Unholy Matrimony, Part 2

23y Carla Schroder

Spam and Viruses: Unholy Matrimony, Part 2

Make no mistake about it -- spam and viruses are deliberate, malicious assaults on our systems that often work together to penetrate and compromise ou...

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Peak or Valley?
Media

Peak or Valley?

23y Vin Crosbie

Peak or Valley?

Despite spectacular failures, undaunted entrepreneurs persevere. Can Louis Borders' KeepMedia succeed where others have failed? Read More...

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T-Online Jettisons Overture for Google
Media

T-Online Jettisons Overture for Google

23y Brian Morrissey

T-Online Jettisons Overture for Google

The German ISP becomes the first major Overture partner to invoke a change-of-control clause to switch search providers in light of the Yahoo! deal. R...

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ISPs Block 17 Percent of Legit E-mail
Ad Industry Metrics

ISPs Block 17 Percent of Legit E-mail

23y Brian Morrissey

ISPs Block 17 Percent of Legit E-mail

The false-positive rate declines slightly in the first half of the year but remains high. Read More...

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24/7 Real Media Re-brands Search Unit
Media

24/7 Real Media Re-brands Search Unit

23y Brian Morrissey

24/7 Real Media Re-brands Search Unit

Website Results is now 24/7 Search, as the online ad company looks to further capitalize on the central role of search in the current online ad market...

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IDG Mulls Macworld Boston Pullout
Media

IDG Mulls Macworld Boston Pullout

23y Christopher Saunders

IDG Mulls Macworld Boston Pullout

IDG will tell Boston in early fall if it'll host CreativePro (formerly Macworld) in 2004. Meanwhile, it drops some exhibitor fees at all shows to boos...

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The Dawn of Information Markets, Part 1
Media

The Dawn of Information Markets, Part 1

23y Len Ellis

The Dawn of Information Markets, Part 1

Poindexter may have been ousted over a terrorism information market, but the general idea will live on. Read More...

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Execs & Accounts for August 13, 2003
Media

Execs & Accounts for August 13, 2003

23y Zachary Rodgers

Execs & Accounts for August 13, 2003

Xbox and Microsoft Game Studios tap an agency to develop online campaigns for its game titles; Weatherbug picks up 17 new advertisers; EyeWonder hires...

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Overture Licenses Contextual Ad Technology
Media

Overture Licenses Contextual Ad Technology

23y Brian Morrissey

Overture Licenses Contextual Ad Technology

UPDATE: The search company turns to Quigo for additional contextual ad technology to buff up Content Match. Read More...

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64-bit, Thy Name is AMD
Media

64-bit, Thy Name is AMD

23y Beth Cox

64-bit, Thy Name is AMD

The No. 2 chipmaker looks to replace the generic x86-64 moniker with its own 'AMD64' stamp of approval. Read More...

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Why-Fi?
Data insights

Why-Fi?

23y Robyn Greenspan

Why-Fi?

Is it a sunbed, stereo, or something more bizarre? Most Brits can't correctly identify a Wi-Fi hotspot, but they are being deployed quickly. Read More...

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Flash Mobs: Viral Distribution Matters
Media

Flash Mobs: Viral Distribution Matters

23y Mark Redetzke

Flash Mobs: Viral Distribution Matters

How to increase the viral aspect of your campaigns. Read More...

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Transmeta Tabs TM8000 Chip Efficeon
Media

Transmeta Tabs TM8000 Chip Efficeon

23y Brian Morrissey

Transmeta Tabs TM8000 Chip Efficeon

The new moniker emphasizes the microprocessor's efficient use of power as an ideal attribute in a world of mobile computing devices. Read More...

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Choosing Your Perfect Software Match, Part 3
Analytics

Choosing Your Perfect Software Match, Part 3

23y Melaney Smith

Choosing Your Perfect Software Match, Part 3

If you could have any analytics software in the world, what would it be? Part three of a three-part conversation. Read More...

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E-tailers Are Hard on Themselves
Audience

E-tailers Are Hard on Themselves

23y Susan Kuchinskas

E-tailers Are Hard on Themselves

E-commerce insiders give their industry a C- for customer experience. Lucky for them, their customers rate them higher. Read More...

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Meaningful Merchandise
Marketing

Meaningful Merchandise

23y Martin Lindstrom

Meaningful Merchandise

How far should brand builders go with merchandising? Read More

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Wireless Youth Most Likely to Cut Cord
Data insights

Wireless Youth Most Likely to Cut Cord

23y Robyn Greenspan

Wireless Youth Most Likely to Cut Cord

The number of young adults strictly relying on mobile phones for their communication needs is expected to more than double. Read More...

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Google Grabs Enterprise Customers
Media

Google Grabs Enterprise Customers

23y Robyn Greenspan

Google Grabs Enterprise Customers

Already a force in Web and ad-related search, Google gains ground with corporate users, landing nine accounts including Pfizer and the U.S. Army. Read...

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Report: ISPs Block 17 Percent of Legit E-mail
Media

Report: ISPs Block 17 Percent of Legit E-mail

23y Brian Morrissey

Report: ISPs Block 17 Percent of Legit E-mail

The false-positive rate declines slightly in the first half of the year but remains high, according to figures from e-mail delivery company Return Pat...

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