Execs and Accounts for March 26, 2003
Media

Execs and Accounts for March 26, 2003

23y Zachary Rodgers

Execs and Accounts for March 26, 2003

The IAB adds 15 members; ninedots launches a Web site for Levi Strauss & Co; Blast Radius builds a product support site for Nike Timing Read More...

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Contextual Advertising In Context, Part 2: Google Goes Beyond Search
Search

Contextual Advertising In Context, Part 2: Google Goes Beyond Search

23y Danny Sullivan

Contextual Advertising In Context, Part 2: Google ...

Google leaps into contextual advertising. Is the search landscape forever changed? Last of a two-part series. Read More...

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Calif. Spam Bill Passes Committee
Media

Calif. Spam Bill Passes Committee

23y Brian Morrissey

Calif. Spam Bill Passes Committee

UPDATE: The bill would fine e-mail marketers $500 for each piece of unsolicited commercial e-mail. Read More...

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Forget Content, the Money's in Services
Media

Forget Content, the Money's in Services

23y Ryan Naraine

Forget Content, the Money's in Services

As the 'free vs paid' debate rages, there's a growing sentiment that providing services around content might provide the gold mine for struggling Web ...

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Data-Blind
Analytics

Data-Blind

23y Melaney Smith

Data-Blind

When the numbers carry too much weight, they're counter-productive. Read More

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The Integration Opportunity, Part 2: Facilitating Integration
Media

The Integration Opportunity, Part 2: Facilitating Integration

23y Mark Redetzke

The Integration Opportunity, Part 2: Facilitating ...

Long-term organizational changes would certainly help integration, but what can you do now ? Read More...

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War and Basketball
Audience

War and Basketball

23y Robyn Greenspan

War and Basketball

References to the Persian Gulf were among top searches for U.S. Internet users, but March madness also held court. Read More...

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Yahoo! Exec: It's the Experience, Stupid
Media

Yahoo! Exec: It's the Experience, Stupid

23y Brian Morrissey

Yahoo! Exec: It's the Experience, Stupid

The mega-portal's chief solutions officer explains Yahoo!'s belief that having a great product isn't enough to get Internet users to pay. Read More...

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Al-Jazeera's English Site Slammed by Traffic
Media

Al-Jazeera's English Site Slammed by Traffic

23y Beth Cox

Al-Jazeera's English Site Slammed by Traffic

An Arab TV channel uses Web to reach viewers who don't receive its cable signal. Read More...

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The Real Decision Makers, Part 1
Marketing

The Real Decision Makers, Part 1

23y Martin Lindstrom

The Real Decision Makers, Part 1

Eight-year-olds don't buy cars or furniture, but they play a bigger role than you'd think in determining which ones their parents buy. Branding to adu...

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Look Who's Talking, Texting, Buying
Data insights

Look Who's Talking, Texting, Buying

23y Robyn Greenspan

Look Who's Talking, Texting, Buying

Youth. Anyone surprised? According to research, new U.S. mobile phone subscribers in 2003 are 60 percent more likely to be young adults than the overa...

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February 2003 Internet Usage Stats
Audience

February 2003 Internet Usage Stats

23y ClickZ Stats Staff

February 2003 Internet Usage Stats

The average at-home Internet activity in February 2003 for surfers in the U.S., UK, and Australia, as reported by Nielsen//NetRatings Inc. Read More...

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AOL Debuts Saucier Ad Campaign for Broadband
Media

AOL Debuts Saucier Ad Campaign for Broadband

23y Brian Morrissey

AOL Debuts Saucier Ad Campaign for Broadband

The $35 million marketing push for its broadband services aims for more sophisticated Web users, altering years of AOL strategy targeting new Internet...

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Paid Content Market to Soar
Ad Industry Metrics

Paid Content Market to Soar

23y Ryan Naraine

Paid Content Market to Soar

Despite bright signs from the paid content market, media houses will still generate the bulk of revenues from online advertising. Read More...

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LendingTree Scores an Exclusive
Media

LendingTree Scores an Exclusive

23y Beth Cox

LendingTree Scores an Exclusive

The loan origination site inks a pact with AutoTrader.com that makes it the sole integrated loan provider on the car sales site. Read More...

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Annoyance Doesn't Help, Action Does
Marketing

Annoyance Doesn't Help, Action Does

23y Jared Blank

Annoyance Doesn't Help, Action Does

Sure, consumers are frustrated with spam. What are you going to do about it? Read More...

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Execs and Accounts for March 24, 2003
Media

Execs and Accounts for March 24, 2003

23y Zachary Rodgers

Execs and Accounts for March 24, 2003

Eyeblaster hires Paul Kadin as executive VP of marketing and strategy; Alexander & Tom launches three Web sites and an e-mail campaign for Under Armou...

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WSJ Online Launches 'Afternoon Report'
Media

WSJ Online Launches 'Afternoon Report'

23y Ryan Naraine

WSJ Online Launches 'Afternoon Report'

The Wall Street Journal Online adds another product to its premium online offerings just as the free vs paid debate heats up. Jupiter: Paid Content Ma...

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The Future of E-Mail
Email

The Future of E-Mail

23y Paul Soltoff

The Future of E-Mail

E-mail is constantly evolving. What is it becoming? Read More

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IT Retail Spending Up, Hardware on Hold
Audience

IT Retail Spending Up, Hardware on Hold

23y Beth Cox

IT Retail Spending Up, Hardware on Hold

Forecasts indicate that 2003 will be a year of spending moderately in the retail sector, but on the hardware front, uncertainty and frustration reign ...

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Everything You Always Wanted to Know About Google...
Marketing

Everything You Always Wanted to Know About Google...

23y Sean Carton

Everything You Always Wanted to Know About Google....

A new book unlocks Google's secrets. Become a better marketer and a better searcher, too. Read More...

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Jupiter Research: Paid Content Market to Soar
Media

Jupiter Research: Paid Content Market to Soar

23y Ryan Naraine

Jupiter Research: Paid Content Market to Soar

Despite bright signs from the paid content market, media houses will still generate the bulk of revenues from online advertising, according to Jupiter...

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Ask Jeeves Launches Outdoor Ad Push
Media

Ask Jeeves Launches Outdoor Ad Push

23y Brian Morrissey

Ask Jeeves Launches Outdoor Ad Push

The month-long, three-city campaign builds on the success the search engine found from its fall initiative. Read More...

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Hotmail Seeks to Rein-in Spammers
Media

Hotmail Seeks to Rein-in Spammers

23y Team ClickZ

Hotmail Seeks to Rein-in Spammers

UPDATE: Microsoft imposes a limit on outgoing e-mails for Hotmail users in an attempt to hamper spammers. Read More...

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Want to Persuade? First, Delight!
Analytics

Want to Persuade? First, Delight!

23y Bryan Eisenberg

Want to Persuade? First, Delight!

Delighted customers are loyal customers -- and that makes everyone happy. Bryan offers some delightful ideas. Read More...

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SEM: Outsource or In-House?
Paid Search

SEM: Outsource or In-House?

23y Kevin Lee

SEM: Outsource or In-House?

Wondering when to ask for help? A five-point checklist helps you decide which way to turn. Read More...

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Search -- Look No Further?
Marketing

Search -- Look No Further?

23y Rebecca Lieb

Search -- Look No Further?

Search products and services are multiplying in number, and in sophistication. Why -- and five search trends marketers should watch. Read More...

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