Even though fewer Americans trust the Internet now than they did at the end of last year, they are spending more money and engaging in more financial ...
View articleDespite slowing growth, Jupiter Research finds that 21 percent of online households in the U.S. connect to broadband service providers for high-speed ...
View articleCan you pay dramatically less for more effective campaigns? If you know how to go broad, the answer's often yes. Read More...
View articleFive years ago, we said the Internet was changing everything. We were brash, and we were wrong. Read More...
View articleThe IAB launches newsletter and e-mail committees; Sharpe Partners hires Bill Hewson as director of client strategy; Byte Interactive launches a follo...
View articleEven though fewer Americans trust the Internet now than they did at the end of last year, they are spending more money and engaging in more financial ...
View articleThe company said its approach to the controversial process will protect users' privacy. Read More...
View articleThe quality of online marketing and CRM efforts have an effect on loyalty, open rates and brand favorability, according to research from Quris. Read M...
View articleYou know who your e-newsletter should go to, but what should you send? Read More...
View articleThe quality of online marketing and CRM efforts have an effect on loyalty, open rates and brand favorability, according to research from Quris. Read M...
View articleAdvertisers' dream? Digital divide? Nielsen//Netratings' survey suggests a little of both. Read More...
View articleLike postal rates, the amount of direct mail seems to be steadily rising. Read More...
View articleWhy would anyone want to do business with a company led by technology? Read More...
View articleAdvertisers' dream? Digital divide? Nielsen//Netratings' survey suggests a little ofboth. Read More...
View articleIn a marked change from Yahoo!'s quarterly results, the company's executives predict 'a bottoming-out without a real recovery.' Read More...
View articleAs the Internet becomes less of a toy and more a part of people's daily lives, the tone and placement of your advertising should shift accordingly. Re...
View articleA lot of work went into that annual report. Does your online version get any additional consideration? Read More...
View articleWhatever you want to call it, using the results of one mailing to target the next can be a winning strategy. Read More...
View articleWith Microsoft's 'butterflies' circling nearby, top singers and AOLexecutives take the stage at New York's Avery Fisher Hall to launch 8.0 and declare...
View articleThe alliance continues efforts by the ad serving giant to keep DART up-to-speed. Read More...
View articleMall.com e-commerce site disappears, taking with it the hopes, dreams and advertising budgets of a number of online start-ups and smaller entrepreneur...
View articleTwo new Web sites are taking their complaints against pop-up advertisers and software firms responsible to the courts, as pressure on the providers in...
View articleBest Buy taps WebSideStory for Web marketing analytics; R/GA promotes creative director Nick Law to VP of visual design; Jumpstart Digital opens an of...
View articleThe trade association will push for XML-based standards for ad buying, selling and trafficking. Read More...
View articleWhy streaming video ads don't work -- and why they soon will. Read More
View articleThe biggest-ever spend for Microsoft's online service seeks to introduce a Pets.com-like spokes-critter. Read More...
View articleBarry’s last column shed light on low-cost, high-impact marketing through the use of branded templates. This week, Barry follows up with answers to th...
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