DoubleClick enters an agreement with Universal McCann; Carat launches campaigns for two clients; CoolerEmail adds clients to roster. Read More...
View articlePart two of a six-part series on wealth management, a new CRM strategy sweeping the securities industry. Read More...
View articleEver dream of a perfect world where buyers and sellers speak the same language? It won't happen without work. Suppliers, here's what buyers need from ...
View articleE-businesses looking for a competitive edge, customer loyalty and high satisfaction scores may want to pay closer attention to their inboxes. Read Mor...
View articleUPDATE: With Walt Disney helping out, Microsoft's MSN dominates tech coverage as it takes over New York'sCentral Park to launch its new ISP and portal...
View articleWhat do marketers have up their sleeves this holiday season? Al lays out eight steps for fourth-quarter success. One: Make a list. Two: Check it twice...
View articleThe two competitors square off with dueling press releases, with this week being Microsoft'sturn to shine -- and dish dirt. Read More...
View articleUPDATE: President and COO Tony Plesner leaves the company after heading up two yearsof restructuring. Read More...
View articleThe knowledge class is visible and addressable for the first time -- but only online. Understanding this could impact the fortunes of our clients and ...
View articleAn Online Publishers Association study finds that Web sites' high-affinity visitors have a higher tolerance level for ads. Read More...
View articleKaren and Joanna are on a mission: Track down leading B2B email marketers and pump them for secrets. Read More...
View articleRich media ads have been hailed as the online ad industry's savior, but banners remain marketers' vehicle of choice. That might be changing. Read More...
View articleIronPort, an e-mail gateway maker, is putting a novel spin on the war toend spam as we know it. Acting as a 'white' list, mass e-mailers agree topay e...
View articleTwo hundred and fifty Web sites have implimented Unicast's three-month-old Online Format Suite; Avenue A/NYC hires Ritesh Patel as general manager of ...
View articleCustomized marketing campaigns are the most effective strategy for reaching different ethnicities. Read More...
View articleThe number three online job site's multi-media ad campaign challenging Monster.com and HotJobs.com just expanded with the help of number one newspaper...
View articleHow 'real' are companies claiming to present the same service offered by the defunct RealNames? Read More...
View articleBigfoot Interactive rolls out sales e-mail tool; Ameritrade rolls out new ad campaign; Overture tops estimates. Read More...
View articleUPDATE: AOL-TW plans to restate income, including $190 million from a two-year period as part of its internal accounting probe. AOL division's 3Q resu...
View articleThe three constituencies you must please to make copy go from good to extraordinary. Read More...
View articleLooking to recover from losing big-name partners to rival Google, Inktomi announces a pay-for-inclusion deal with the e-commercegiant. Read More...
View articleSearchKing charges that the search giant is playing favorites with Page Rank, though questions linger over its own methods. Read More...
View articleThe ubiquitous search engine's Eric Schmidt says online advertising too oftenalienates users, instead of helping them. Search Engine Marketer, Ad Netw...
View articleDynamic applications and increased availability are among the key drivers that could contribute to significant color display PDA growth, but power iss...
View article'Content' has two distinct definitions. Publishers would do well to incorporate both if they want to attract paying customers. Read More...
View articleAlthough it remains fairly immature, offline direct marketers are increasingly dabbling in e-mail -- and impacting postal mail volumes. Read More...
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