While most households will own a high-definition-capable television set by 2008, not even half will actually be using the service. Read More...
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View articleUPDATE: The ad market researcher's new CrossMedia Research product aims to find online advertising's place in the media mix. Read More...
View articleBroadband, particularly DSL, is expected to capture a significant amount of Chinese Internet users, satisfying governmental target rates of adoption. ...
View articleGlobal discord, a sluggish economy, and high unemployment rates have not deterred Internet users from grabbing online travel deals. Read More...
View articleNetIQ offers Dreamweaver plug-in; P&G Tweaks Web media buying; Yahoo! to promote 'Charlie's Angles' sequel. Read More...
View articleIAB names a new agency of record for its ongoing interactive branding campaign; SF Interactive promotes several execs from within; DraftDigital comple...
View articleMerchants across the pond are better at using integrated sales techniques, says an industry report predicting $15.77B in holiday sales there. Read Mor...
View articleAfter testifying against anti-spam legislation, Direct Marketing Association now wants help from Washington. Read More...
View articleThe top Web and Digital Media Properties for the month of September 2002, according to comScore Media Metrix. Read More...
View articleWhat needs fixing? Low media costs, ad-server discrepancies, and IE 6's cookie crunching. Read More...
View articleThe effort seeks to woo CPG advertisers with wider distribution of the firm's coupons. Read More...
View articleMyWay.com, launched by portal veterans, promises to offer users all thefeatures of Yahoo!, minus the usual forms of advertising. Read More...
View articleVerizon settles a lawsuit against a commercial e-mail company witha permanent injunction and monetary damages. Read More...
View articleRemember good, old fashioned customer service? Handle it with email -- with three proven methods. Read More...
View articleFollowing in the footsteps of IBM's gaffe last year, Microsoft is ordered to end its guerilla marketing campaign for MSN 8. Read More...
View articleTwo state legislators say they want to adapt telemarketing laws to the Internet. Read More...
View articleSecurity expenditures are likely to increase despite reductions in overall IT spending. Read More...
View articleStudies are showing that response rates are growing. Read More...
View articleUncovery: the steps to knowing whatyou don't know (but need to) about your business. Read More...
View articleOn the first day of Christmas, my merchant gave to me... incentives! Read More...
View articleMore work, less money. Why would traditional agencies want online advertising to work? Read More...
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