CRM Comes to Wall Street, Part 3
Analytics

CRM Comes to Wall Street, Part 3

24y Arthur O'Connor

CRM Comes to Wall Street, Part 3

Part three of a six-part series on wealth management, a new CRM strategy sweeping the securities industry. Read More...

View article
MSN Pushes Early Spending in Short Holiday Season
Media

MSN Pushes Early Spending in Short Holiday Season

24y Brian Morrissey

MSN Pushes Early Spending in Short Holiday Season

The promotion aims to draw early holiday customers to MSN Shopping with steep discounts and an ad campaign throughout the MSN Network. Read More...

View article
U.S. 3Q Cable Subs Double DSL
Data insights

U.S. 3Q Cable Subs Double DSL

24y Robyn Greenspan

U.S. 3Q Cable Subs Double DSL

The combined 1.68 million new cable and DSL subscribers represents the highest growth rate this year, exceeding net additions for 3Q 2001 by 400,000 s...

View article
Pay-Per-View Coming to MSNBC.com
Media

Pay-Per-View Coming to MSNBC.com

24y Ryan Naraine

Pay-Per-View Coming to MSNBC.com

The second most-trafficked news site plans to start charging for some of itsonline multimedia content but analysts doubt it can be a standalone succes...

View article
Email Newsletter Tips, Tricks, and Stats, Part 2
Email

Email Newsletter Tips, Tricks, and Stats, Part 2

24y Jeanne Jennings

Email Newsletter Tips, Tricks, and Stats, Part 2

The top three mission-critical steps when planning your email newsletter. Read More...

View article
Arbitron Licenses MeasureCast Technology
Media

Arbitron Licenses MeasureCast Technology

24y Brian Morrissey

Arbitron Licenses MeasureCast Technology

The deal makes Arbitron the leader in measuring streaming media's audience. Read More...

View article
It Comes Down to the Words
Marketing

It Comes Down to the Words

24y Gerry McGovern

It Comes Down to the Words

Words are your site's most precious asset -- or worst liability. Read More...

View article
Topica Makes Play for eBay Sellers
Media

Topica Makes Play for eBay Sellers

24y Brian Morrissey

Topica Makes Play for eBay Sellers

The e-mail publisher strikes a deal with the auction site to provide direct links to auctions from Topica e-mail newsletters. Read More...

View article
Yahoo! Renews With Google, Changes Results
Search

Yahoo! Renews With Google, Changes Results

24y Danny Sullivan

Yahoo! Renews With Google, Changes Results

Yahoo!'s results page got a new look this week. There's more Google evident, but don't count other partners out just yet. Read More...

View article
CareerBuilder Adds Spanish Listings
Media

CareerBuilder Adds Spanish Listings

24y Jeremy Lockhorn

CareerBuilder Adds Spanish Listings

Customers in major Latino population centers demand the service. Read More...

View article
Ghost in the Machine: Looking Glass Into the Knowledge Class, Part 2
Media

Ghost in the Machine: Looking Glass Into the Knowledge Class, Part 2

24y Len Ellis

Ghost in the Machine: Looking Glass Into the Knowl...

The knowledge class is visible and addressable for the first time -- but only online. Understanding this could impact the fortunes of our clients and ...

View article
Engage Bids Adieu to Online Ad Serving
Media

Engage Bids Adieu to Online Ad Serving

24y Brian Morrissey

Engage Bids Adieu to Online Ad Serving

The management team of its AdManager and AdBureau products buy the unit and re-christen it Accipiter. Read More...

View article
IAR Bits and Bytes
Media

IAR Bits and Bytes

24y Brian Morrissey

IAR Bits and Bytes

ValueClick eyes Q4 profits; EyeWonder's new rich media tool; and RedSheriff volleys to the ATP. Read More...

View article
Even the Good Guys Want to Sell You Something
Email

Even the Good Guys Want to Sell You Something

24y Beth Cox

Even the Good Guys Want to Sell You Something

As if the proliferation of commercial spam wasn’t enough, must we now waste our time sifting through pitches from the good guys? Read More...

View article
Behind the Scenes, Part 2: Follow the Tech Leader
Email

Behind the Scenes, Part 2: Follow the Tech Leader

24y Karen Gedney

Behind the Scenes, Part 2: Follow the Tech Leader

Prescription for efficiency: Oxford Health Care goes digital. Read More...

View article
Searching 'Round the World
Audience

Searching 'Round the World

24y Robyn Greenspan

Searching 'Round the World

Internet users spent the past week looking for holiday and file-sharing information, with a few celebrities and video games mixed in. Read More...

View article
Execs and Accounts for November 6, 2002
Media

Execs and Accounts for November 6, 2002

24y Zachary Rodgers

Execs and Accounts for November 6, 2002

The T&O Group promotes Thomas Choi and grows its media planning division; Winstar to represent The Dr. Spock Company for online ad sales; Classmates O...

View article
Why Is the Dictionary in Alphabetical Order?
Media

Why Is the Dictionary in Alphabetical Order?

24y Vin Crosbie

Why Is the Dictionary in Alphabetical Order?

Great content and great content management are only first steps toward a paid model. Read More...

View article
Are PVRs the Enemy?
Media

Are PVRs the Enemy?

24y Brian Morrissey

Are PVRs the Enemy?

A new research report says that TiVo and its brethren might not be the bane of advertisers' existence, so long as advertisers are creative. Read More...

View article
Bells Beginning to Jingle?
Media

Bells Beginning to Jingle?

24y Seana Mulcahy

Bells Beginning to Jingle?

A none-too-spectacular holiday season is upon us, but online's under the mistletoe. A projected mild spending increase sure beats last year's lump of ...

View article
At AOL, Some Exhale, Some Hold Their Breath
Media

At AOL, Some Exhale, Some Hold Their Breath

24y Erin Joyce

At AOL, Some Exhale, Some Hold Their Breath

Senior level execs are dismissed, others have left in recent months, and others are holding their breath in the midst of AOL's strategic review. Read ...

View article
Be Your Sales Team's CIO
Analytics

Be Your Sales Team's CIO

24y Melaney Smith

Be Your Sales Team's CIO

Knowledge is power. When analysts and marketers talk to sales reps -- directly -- revenues rise. Read More...

View article
IAR Bits and Bytes
Media

IAR Bits and Bytes

24y Brian Morrissey

IAR Bits and Bytes

DoubleClick closes Protagona deal; back to school with Google; small businesses go online for the holidays Read More...

View article
IBM Starts Think-ing
Media

IBM Starts Think-ing

24y Brian Morrissey

IBM Starts Think-ing

Big Blue says it will re-brand its PC line and related services with the 'Think' motto that's been the company's byword for nearly a century. Read Mor...

View article
Why a Traffic Retention Strategy Matters
Marketing

Why a Traffic Retention Strategy Matters

24y Martin Lindstrom

Why a Traffic Retention Strategy Matters

Promoting your site like there's no tomorrow? If your customers aren't coming back, they got the message. Read More...

View article
Pen Pal Politicians Reach Voters
Ad Industry Metrics

Pen Pal Politicians Reach Voters

24y Robyn Greenspan

Pen Pal Politicians Reach Voters

A growing number of elected officials in the U.S. are finding that the power of the people may lie in the power of the Internet. Read More...

View article
Shoppers Gearing Up for Season
Audience

Shoppers Gearing Up for Season

24y Robyn Greenspan

Shoppers Gearing Up for Season

Online consumers are beginning to flex their e-commerce muscles in anticipation of the upcoming holidays. Read More...

View article
1 1,182 1,183 1,184 1,185 1,186 1,669