The Latest in Sleazy Marketing Tools
Marketing

The Latest in Sleazy Marketing Tools

24y Sean Carton

The Latest in Sleazy Marketing Tools

Combine spam, spiders, and referrer log files, and Web marketing hits a new low. Read More...

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Execs and Accounts for November 4, 2002
Media

Execs and Accounts for November 4, 2002

24y Zachary Rodgers

Execs and Accounts for November 4, 2002

Agency.com promotes Don Scales to executive vice president and chief operating officer; Range Online Media hires Eric Clark as vice president of media...

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Is The New Outlook a Threat to E-Mail Marketers?
Media

Is The New Outlook a Threat to E-Mail Marketers?

24y Brian Morrissey

Is The New Outlook a Threat to E-Mail Marketers?

The upcoming version of Microsoft's popular e-mail program boasts anti-spam features that could give legitimate e-mail marketers headaches. Read More...

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RIAA Was Right ... The Sky Is Falling
Audience

RIAA Was Right ... The Sky Is Falling

24y Beth Cox

RIAA Was Right ... The Sky Is Falling

It appears the music industry's fears were justified; new figures show that e-commerce music sales are down 25 percent as file sharing and CD-burning ...

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Searching for a Definition of Spam
Email

Searching for a Definition of Spam

24y Paul Soltoff

Searching for a Definition of Spam

Trying to define spam is like trying to define porn -- you know it when you see it, but everyone has a different idea. Is a clear definition possible?...

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Gaming Industry Serious Business
Audience

Gaming Industry Serious Business

24y Robyn Greenspan

Gaming Industry Serious Business

Video game console revenue surpassed movie box office receipts in the U.S. for the second consecutive year, with substantial increases expected. Read ...

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Honeymoon in E-Marketing Heaven
Marketing

Honeymoon in E-Marketing Heaven

24y Pamela Parker

Honeymoon in E-Marketing Heaven

A quaint country inn with sophisticated Web wisdom. Read More...

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Execs and Accounts for November 1, 2002
Media

Execs and Accounts for November 1, 2002

24y Zachary Rodgers

Execs and Accounts for November 1, 2002

AIM names Kevin Noonan successor to departing executive director Ben Isaacson; Jumpstart Digital Marketing hires Skip Esch as director of sales and st...

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The End of the Privacy Wars?
Media

The End of the Privacy Wars?

24y Brian Morrissey

The End of the Privacy Wars?

Following in rival DoubleClick's footsteps, Avenue A announces a settlement in the class action lawsuits over its privacy policies. Read More...

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Yahoo! Tests Pay Services Package
Media

Yahoo! Tests Pay Services Package

24y Brian Morrissey

Yahoo! Tests Pay Services Package

UPDATE: The portal bundles together a variety of its paid features, in a promotion aimed at turning more users into customers. Read More...

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Demand Marketing: By Their Actions You Will Know Them
Marketing

Demand Marketing: By Their Actions You Will Know Them

24y Declan Dunn

Demand Marketing: By Their Actions You Will Know T...

Adware companies are on to something. You need to understand it and practice it. Read More...

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Framing the Problem
Analytics

Framing the Problem

24y Bryan Eisenberg

Framing the Problem

Wireframes: why you need one, how to build one, and, once and for all, why a wireframe is not a storyboard. Read More...

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Wireless Carriers Increase Online Ads
Media

Wireless Carriers Increase Online Ads

24y Brian Morrissey

Wireless Carriers Increase Online Ads

A new report says wireless players are turning to the Net to introduce new products and fight for market share. Read More...

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MSN TV Trolls for Grayhairs
Media

MSN TV Trolls for Grayhairs

24y Brian Morrissey

MSN TV Trolls for Grayhairs

A new $5 million ad campaign seeks to lure an often forgotten demographic to the Internet. Read More...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

24y Brian Morrissey

IAR Bits and Bytes

Terra.com taps SuperPages.com; eUniverse turns profits; and Electra hypes Missy Elliott via SMS. Read More...

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Yahoo! Soups Up Its Car Classifieds
Media

Yahoo! Soups Up Its Car Classifieds

24y Gretchen Hyman

Yahoo! Soups Up Its Car Classifieds

Representing 90 percent of automotive retailers in North America, Reynolds and Reynolds brings its lengthy roster of automotive retailers to Yahoo! Au...

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IBM Debuts Huge Ad Push for On-Demand Initiative
Media

IBM Debuts Huge Ad Push for On-Demand Initiative

24y Brian Morrissey

IBM Debuts Huge Ad Push for On-Demand Initiative

Big Blue will devote most of its ad budget next year to push its vision of on-demand computing. Read More...

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Viva la TiVolution!
Analytics

Viva la TiVolution!

24y Jack Aaronson

Viva la TiVolution!

Jack controls much more than the vertical! Read More

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Sellers Have Their Say
Media

Sellers Have Their Say

24y Tessa Wegert

Sellers Have Their Say

Media buyers and seller talk about what they seek from each other (and you thought Venus and Mars was bad enough). Read More...

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New York Rangers Case Study
Email

New York Rangers Case Study

24y Heidi Anderson

New York Rangers Case Study

Rich media email: skating on thin ice? Here’s how the Rangers scored. Read More...

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Online Ad Gain Led by Classifieds
Ad Industry Metrics

Online Ad Gain Led by Classifieds

24y Robyn Greenspan

Online Ad Gain Led by Classifieds

Revenue may lie in the small print for the online advertising industry, as classified ads are identified as akey driver to 2003's growth. Read More...

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Study: For Site Cred, Looks Matter
Media

Study: For Site Cred, Looks Matter

24y Kate Kaye

Study: For Site Cred, Looks Matter

Two recent studies about how consumers judge Web sites' informationsuggest that we do judge sites by their design covers. Read More...

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Landing Page Magic and My Two Cents
Search

Landing Page Magic and My Two Cents

24y Kevin Lee

Landing Page Magic and My Two Cents

Better landing pages equal more flexible and profitable marketing efforts. Read More...

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Execs and Accounts for October 30, 2002
Media

Execs and Accounts for October 30, 2002

24y Zachary Rodgers

Execs and Accounts for October 30, 2002

AKQA wins contract for Smithsonian site redesign; Alexander & Tom builds a digital marketing program for Pinnacle Golf; Agency.com namedagency of reco...

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Ad Killers: A Threat?
Marketing

Ad Killers: A Threat?

24y Jeffrey Graham

Ad Killers: A Threat?

Ad killers and pop-up zappers are gaining in popularity. Are they killing your ads? Read More...

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BMW Readies Big Screen Debut
Media

BMW Readies Big Screen Debut

24y Brian Morrissey

BMW Readies Big Screen Debut

The carmaker will kick off the BMW Film Digital Cinema Series, following up on its successful short film series on the Web. Read More...

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Coke Judges China SMS Campaign a Success
Media

Coke Judges China SMS Campaign a Success

24y Brian Morrissey

Coke Judges China SMS Campaign a Success

The summer promotion is billed as the first national SMS ad campaign, as the beverage giant taps into China's huge wireless population. Read More...

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