The proxy war now concluded, Fiorina and Co. turn their attention to a merging of the two companies' brands and product lines. The New HP is Ready Rea...
View article...and what's so sacrilegious about advertising on blogs, anyway? Read More...
View articleFrom rich media to ad serving to e-mail, Bluestreak aims to providefull service. Read More...
View articleBrand trust can be built online, according to a recent study. Does that mean the advantage of traditional media is finally over? Read More...
View articleTwo sought-after demographics are becoming more numerous online, according to research from America Online and comScore Networks. Read More...
View articleInternet job boards are getting a lot of traffic from loyal seekers, but efforts may not be resulting in many new hires. Read More...
View articleThe firm gains distribution on InfoSpace's new search product. Read More...
View articleCreating a yield model is easy (it doesn't even have to be perfect) -- and the insight it provides on your customers will amaze. Read More...
View articleBig Blue dethrones Oracle as champ of the $8.8 billion database market for 2001, according to Gartner Dataquest's annual survey of the database softwa...
View articleGuilty pleasures. We all have them. If your repertoire includes F**ked Company, you needn't feel too guilty. Just bear in mind it's often better to ha...
View articleSharpe Partners relaunches Minute Maid's Web site; PinPoint Media clients migrate to MOJO; Respond.com changes its name to Respond Networks. Read More...
View articleA huge spike in file-sharing sites and another big lawsuit shouldn't deter businesses from using the collaborative networking technology. Read More...
View articleThe agreement also calls for Nielsen//NetRatings to provide data that will be integrated into DoubleClick's technology products. Read More...
View articleEmail marketing is hot. So were banner ads, once. This time, marketers can act to save the value and integrity of the medium. But they’d better hurry ...
View articleThe Enliven banner, a pioneering rich media format, will possibly bephased out as part of the purchase. Read More...
View articleLetting people in on a little inside dirt is an excellent (and cost-effective) way of generating buzz. Read More...
View articleSelling out an event is not about sending out email; it's about planning a solid, integrated campaign. Bryan offers some tips for a successful confere...
View articleAs competition heats up in the struggling online brokerage space, Schwab's player goes after less-active traders. Read More...
View articleThe outsourcing trend gains momentum with IT, HR and facilities management leading as the top farmed-out business functions. Read More...
View articleDeclan predicts marketers will soon pay for guaranteed delivery of spam-free commercial email. Until then, a carelessly worded message could land your...
View articleThe portal returns to its roots with an effort drawing on search as well as content. Read More...
View articleHow to market to the most multicultural and diverse youth market ever? Simple. Let them do the marketing for you. (It helps if you're not a Type A per...
View articleThe DMA subsidiary approves the controversial practice and plans to release a document outliningbest practices. Read More...
View articleHershey Foods goes with OMD Worldwide for media buying; Sposto develops rich media promo for the upcoming film 'Signs'; High Road picks up an account....
View articlePaging America sent bogus e-mail offering free Motorola pagers that turnedout to be neither free nor made by Motorola. Read More...
View articleNothing is forever -- including personalization. Even loyal visitors' personal preferences change over time. How's your site handling this? Read More...
View articleOffline brands' fondness for pricey rich media ads and targeted buys could prove a boon to the industry. Read More...
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