Digitas, Intel, SAS launch marketing automation product; ICONOCAST takes summer off; Sony-Dentsu unit, Razorfish Japanese JV change names. Read More...
View articleOffline brands' fondness for pricey rich media ads and targeted buys could prove a boon to the industry. Read More...
View articleCoverage outranks price, and m-commerce capability isn't a priority. Read More...
View articlePartnering with a healthcare market researcher, online metrics firm comScore looks to expand. Read More...
View articleIt's easy to get complacent when you're putting together yet another campaign, but achieving superior results requires that you keep asking the tough ...
View articleThe deal establishes an opt-in e-mail giant. Read More...
View articleWhen one company switched from direct mail to email to promote its seminars, its costs were cut in half while attendance soared 240 percent. Read More...
View articleApplied Information Group is a PC-based e-service bureau and software developer for database management, e-marketing, and direct mail applications. Re...
View articleLaunching an e-newsletter is on your short list of marketing tasks. Here’s what you need to do to make it happen. Read More...
View articleOnline advertising boosters are making laudable efforts to develop reach and frequency models for interactive media, but don't make the mistake of bel...
View articleBased on some articles out there, you might think it's easy to manipulate the results on Google. It's not as simple as it may seem. Read More...
View articleThe brainchild of Kenneth 'Babyface' Edmonds and other top music industry insiders will be advertised across AOL -- continuing top Web publishers' win...
View articleThe leading pay-for-placement player loses a major partner, but says things are still looking rosy for 2002; Overture shares plummet 26 percent. Read ...
View articleA weak economy and reduced IT spending are the sources of global server woe, but the U.S. market has seen an increase. Read More...
View articleANALYSIS: While losing the AOL deal may be wounding its stock price, Overture is focusing on its strategic plans of pay-for-performance rather give in...
View articleGoogle beats out Overture for one of the most lucrative pieces of real estate on the Internet: America Online. Read More...
View articleValueClick's Michael Laur to assume Western sales post; Eyeblaster opens an office in Europe; FindWhat.com appoints a VP of strategic planning. Read M...
View articleDo not think that viruses/worms are the only nasty parasites around. There is a new nuisance on the prowl and it is called spyware. Read More...
View articleCyberlogtech provides e-marketing solutions and a self-managed permission-based email platform called Powered E-Mail. Read More...
View articleTrue, there's a lot going wrong in online advertising -- but a DoubleClick study suggests that marketers' perceptions are often worse than reality. Re...
View articleSusan shows us a site that's both a fabulous escape and a serious lesson in really well-developed content. Read More...
View articleTrue, there's a lot going wrong in online advertising – but a DoubleClick study suggests that marketers' perceptions are often worse than reality. Rea...
View articleThey might not be flashy, but online classifieds are thefastest-growing segment in a rebounding Web advertising industry. Read More...
View articleAs the music industry continues to blame the Internet for lagging global sales, Jupiter finds that experienced file sharers are more likely to have in...
View articleDespite a slight drop in revenues, the firm says its turnaround is coming along according to plan-- and it's landed $1.5 million in financing. Read Mo...
View articleIf you have strong feelings about Yahoo!'s change of privacy policy and marketing preferences, you're not alone. Mark shares some of the most passiona...
View articleThe Web can't appeal to human senses like a real-world retail store can, which hinders upselling and impulse buying. Martin finds evidence this is cha...
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