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View articleeBay made a mistake. eBay should pay for it -- not affiliates. Read More...
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View articleEvery e-marketer should realize by now that sending unsolicited email to an individual or group of individuals can lead to consequences including dama...
View articleNot testing your mailings? These case studies of email tests should be all the convincing you’ll need. Read More...
View articleVOP modusMail may be the answer. VOP modusMail is a comprehensive and solid solution that offers outstanding antivirus and antispam capabilities for s...
View articleCanada is teeming with Web-savvy consumers. Here's how, and where, to reach them. Read More...
View articleJupiter and NPD Group report that Internet usage impacts the TV viewing habits of women with children -- a finding that represents an opportunity for ...
View articleMore U.S. Net users equal more online shoppers as 60 million utilize e-commerce sites this year, and the annual figures will rise significantly. Read ...
View articleJupiter and NPD Group report that Internet usage impacts the TV viewing habits of women with children -- a finding that represents an opportunity for ...
View articleToday's game is about being as aggressive as you can with cost-saving strategies. So Philip provides seven great low-cost, high-impact initiatives to ...
View articleYahoo! debuts Purina IM Skin, Eagles tour promo; Return Path strikes alliances; Spiderdance to 'hibernate' until market improves. Read More...
View articleIf your e-newsletter is running out of steam, you need to devise a plan that will keep it going strong. Read More...
View articleInteractive marketing company 24/7 Real Media makes promotions; YellowPages.Com names a new vice president of business development; e*media launches a...
View articleEven the much-maligned ad unit can have a positive effect on purchase intent, according to comScore and Nestle Purina. Read More...
View articleLaunching a new campaign with a tease? Better ensure you can deliver the payoff. Read More...
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