Paying for Content: A New Context for Online Ads?
Marketing

Paying for Content: A New Context for Online Ads?

24y Rebecca Lieb

Paying for Content: A New Context for Online Ads?

When site users become paying customers, will the rules change for advertising? Read More...

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Procrastinators Hustle to Tax Sites
Audience

Procrastinators Hustle to Tax Sites

24y ClickZ Stats Staff

Procrastinators Hustle to Tax Sites

The imminent U.S. filing deadline pushes traffic to filing and info sites. Read More...

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Execs & Accounts For April 12, 2002
Media

Execs & Accounts For April 12, 2002

24y Jackson Chan

Execs & Accounts For April 12, 2002

Carat Interactive selects Bluestreak for ad serving; the Interpublic Group of Companies names a new Initiative Media CEO. Read More...

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Tech-Savvy Docs Resist Virtual Visits
Audience

Tech-Savvy Docs Resist Virtual Visits

24y Robyn Greenspan

Tech-Savvy Docs Resist Virtual Visits

Patients want to communicate with their doctors online and they are willing to pay for it. But until reimbursement issues are perfected, physicians wo...

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Web Helps in TV Ad Recall
Ad Industry Metrics

Web Helps in TV Ad Recall

24y Christopher Saunders

Web Helps in TV Ad Recall

Rather than competing with mainstream media for ad dollars, the Webmight serve as a valuable add-on to traditional media buys. Read More...

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Breaking Through Marketing-Speak and Technobabble
Analytics

Breaking Through Marketing-Speak and Technobabble

24y Philip Say

Breaking Through Marketing-Speak and Technobabble

Shopping for a tech solution and feel like you don't speak the language? Here are some plain-English questions to ask the vendors. Read More...

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Working With B2B
Media

Working With B2B

24y Tessa Wegert

Working With B2B

Tough economic conditions have created a dearth of good, targeted B2B placements. Try Tessa's tips for B2B campaigns that work. Read More...

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The Rise and Fall of CRM, Part 1
Analytics

The Rise and Fall of CRM, Part 1

24y Arthur O'Connor

The Rise and Fall of CRM, Part 1

Despite what you'll hear from some industry pundits, the CRM craze has officially come to an end. Read More...

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DoubleClick Tops Street, Sees Flat Q2
Media

DoubleClick Tops Street, Sees Flat Q2

24y Christopher Saunders

DoubleClick Tops Street, Sees Flat Q2

The Web ad giant continues to post net losses, while margins improve. Read More...

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Spending from the Inside Out
Audience

Spending from the Inside Out

24y Robyn Greenspan

Spending from the Inside Out

U.S. Web site managers will technologically fortify their sites through 2002, emphasizing internal initiatives, rather than customer-visible features....

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Study: Web Helps in TV Ad Recall
Media

Study: Web Helps in TV Ad Recall

24y Christopher Saunders

Study: Web Helps in TV Ad Recall

Rather than competing with mainstream media for ad dollars, the Web might serve as a valuable add-on to traditional media buys, according to findings ...

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Execs and Accounts for April 11, 2002
Media

Execs and Accounts for April 11, 2002

24y Jackson Chan

Execs and Accounts for April 11, 2002

Overture's Ryan promoted to products head; 24/7 Real Media adds AccuWeather.com to client list; Yesmail makes four appointments to management team. Re...

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BriefMe
Email

BriefMe

24y Team ClickZ

BriefMe

BriefMe is a no-cost, email-based e-zine that is filled with news, site reviews, and Web article summaries. Read More...

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Part Art, Part Science, Part 3: Create A Dialogue
Email

Part Art, Part Science, Part 3: Create A Dialogue

24y Al DiGuido

Part Art, Part Science, Part 3: Create A Dialogue

Shouting and blasting. Is that any way to nurture a relationship? Read More...

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LookSmart Debuts CPC for Small Business
Media

LookSmart Debuts CPC for Small Business

24y Christopher Saunders

LookSmart Debuts CPC for Small Business

The paid search engine is aiming to boost its appeal to small advertisers with a new cost-per-click program, through some might be irked at being forc...

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NetRatings Buys Jupiter's AdRelevance
Media

NetRatings Buys Jupiter's AdRelevance

24y Christopher Saunders

NetRatings Buys Jupiter's AdRelevance

Cash-strapped online researcher Jupiter lands $8.5 million from its former suitor and current courtroom adversary. Read More...

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Study: Web Ads Work for CPG
Media

Study: Web Ads Work for CPG

24y Christopher Saunders

Study: Web Ads Work for CPG

DoubleClick and Information Resources release another study in the industry's growing body of favorable research. Read More...

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How to Write a Clever Headline
Marketing

How to Write a Clever Headline

24y Nick Usborne

How to Write a Clever Headline

Just because you can use a clever play on words, doesn't mean you should. But if you do, make sure it's not just clever but also clear. Read More...

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Browser-Based Searching
Search

Browser-Based Searching

24y Danny Sullivan

Browser-Based Searching

With all the talk about the major engines, it's easy to forget many users are searching and navigating directly from Web browsers, such as Internet Ex...

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Gateway Ads Attack Hollings Bill
Media

Gateway Ads Attack Hollings Bill

24y Christopher Saunders

Gateway Ads Attack Hollings Bill

In a slate of new television, radio and online ads, the computer manufacturer is voicing its opposition to a bill that aims to curtail PC users' copyi...

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Mobile Wish List
Data insights

Mobile Wish List

24y Robyn Greenspan

Mobile Wish List

Wireless users want relevant and up-to-date content on their handheld devices but don't waste their time – or their minutes. Read More...

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Yahoo! Posts Loss, Sees Light at End of Tunnel
Media

Yahoo! Posts Loss, Sees Light at End of Tunnel

24y Christopher Saunders

Yahoo! Posts Loss, Sees Light at End of Tunnel

UPDATE: The Web portal points to a reconfigured business model, and raises guidance for the year. Read More...

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Going In: Some Things I Think About With Every Email Campaign
Email

Going In: Some Things I Think About With Every Email Campaign

24y Chris Maher

Going In: Some Things I Think About With Every Ema...

There’s no such thing as business-to-business, just person-to-person, so take some risks with your next campaign. Read More...

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E-mail, Web Boost Sales
Ad Industry Metrics

E-mail, Web Boost Sales

24y Robyn Greenspan

E-mail, Web Boost Sales

Marketers that used e-mail promotions and other online advertising methods found a positive impact on sales, customer retention, and brand awareness. ...

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Nike Launches Soccer Game Online
Media

Nike Launches Soccer Game Online

24y Christopher Saunders

Nike Launches Soccer Game Online

'Scorpion Knock Out' continues mainstream marketers' growing fondness for 'advergaming.' Read More...

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Creating Must-Have Content
Marketing

Creating Must-Have Content

24y Andy Bourland

Creating Must-Have Content

ClickZ's cofounder and erstwhile publisher looks at an online publisher getting the free-to-fee thing right. (And it just happens to be our parent com...

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Content: Land of the Free?
Media

Content: Land of the Free?

24y Seana Mulcahy

Content: Land of the Free?

As publishers move their sites from free to fee models, is anyone getting duped? Read More...

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