It's a throwback to the days when you could safely predict that any Internet-related technology would see explosive revenue growth within a few years,...
View articleEmail marketing should help you drive traffic to your Web site to build your business. Jackie gives you some tips on reviewing your email communicatio...
View articlePreparing for a multi-platform publishing future, the software firm looks to tweak its brand. Read More...
View articleThe result will be MTVGirl.com, a teen-focused site aimed at promoting brands like Neutrogena and StayFree. Read More...
View articleAlmost three-quarters of small businesses with PCs are now on the Internet, according to IDC, up from about two-thirds just a year ago. But the e-comm...
View articleEvery company understands the competitive value of superior customer service, but many underestimate the level of effort and resources required to kee...
View articleContinuing its efforts to woo traditional advertisers to the medium, the Alley-based Interactive Advertising Bureau is aiming to promote the adoption ...
View articleThe number of financial institutions using online business banking is expected to more than double within one year and more than triple by 2003, accor...
View articleClear Channel's New York radio group would use Bigfoot to power e-mail newsletters, alerts, contests and promotions. Read More...
View articleThe mobile Internet access market will cater to 136 million people by the end of 2007, thanks to the increased mobility of the workforce and the intro...
View articleIf your Web site is not merely an additional distribution channel for your existing clientele's convenience, then the question of what value your pros...
View articleA self-referential online advertising push is focused on translating the distiller's prized offline brand onto the Web -- and might just help the onli...
View articleThroughout this summer of Web discontent, Dana has received a steady stream of notes from entrepreneurs pushing new Web ideas designed to make money, ...
View articleProduct placement online is a complex problem, and few have solved it. It's also a perfect example of what online metrics should help us do -- put the...
View articleAs expected, the Web analytics firm rebrands products it acquired in January. Read More...
View articleMost people who've been in advertising for just a few years can tell stories about entire creative concepts getting nixed, campaigns getting delayed, ...
View articleBehind all the pessimistic headlines, there's actually a lot of good news. The competitive landscape is much more rational. Talented employees are in ...
View articleTime Life and the U.S. Navy contribute to a recent advertiser surge for the Christian Web site. Read More...
View articleSources say the firm failed to secure additional funding from a previous investor. Read More...
View articleTwo types of companies exist online: those that test -- and those that lose money. The big challenge with affiliate programs is to find out what works...
View articleThe company once epitomized dot-com riches and glamour -- but unable to bring in the ad dollars, it's reducing operations and focusing on finding a bu...
View articleBarry reviews a rash of statistics, information, and data that have been released in recent months about online advertising. And he draws some conclus...
View articleNew AOL Instant Messenger attempts to promote content from the AOL Time Warner empire -- but some of its teenaged target demographic are complaining. ...
View articleDespite the cloudy future of wireless, the languid economy and a revolving door of entrants in the market, global PDA retail revenues will increase fi...
View articleIn the radically changed world of Internet publishing, profits are scarce and aggressively sought. Sponsored search has become a lucrative business --...
View articleIt seems everyone has thrown their hat into the financial account aggregation ring -- banks, brokerages, credit cards companies and even Internet port...
View articleSome new organizations spend precious little time building a strong foundation and much more time chasing venture dollars and issuing press releases i...
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