They have invaded the world through the World Wide Web and are on every site, from Yahoo! to the New York Times to weather.com. Depending on who you a...
View articleTwo troubled interactive shops aim to become a profitable firm, able to compete with big-name offline consultancies. Read More...
View articleMarketers who fail to measure online branding will miss the real value of digital advertising. The actual return on investment from online advertising...
View articleNextCard signs a co-marketing deal with CompuCredit to offer credit cards to"under served consumer segments" via the Internet. Read More...
View articlePeople will try to sell you customer relationship management (CRM) solutions. But understand that you're just buying software. You'll have to add the ...
View articleThe partnership includes the creation of online sponsorships, online/offline ad-integration, online newsletters, retail events and pages in the CosmoG...
View articleHalf of Hispanic adults use the Internet and e-mail, according to a survey by the Pew Internet & American Life Project, which found the online Hispani...
View articleNot counting one-time and amortization charges, the loss was $10.1 million. Add it all up, however, and Jupiter lost $48.2 million on $25.2 million in...
View articleNew York-based 3D software outfit's media player gets a big role in upcoming versions of AOL's service. Read More...
View articleThe business the paid search listings player acquired asAuctionRover.com last year is independent again, after a change in focus. Read More...
View articleTimes are tough, but this is a great time to build your personal network, gain new skills, and concentrate on personal growth. Take the time to discov...
View articlePaid search engines are faring well during the soft online ad market because they are among the few that have successfully aligned the needs of both c...
View articleThe retail computer hardware market may have hit hard times, but NPD INTELECT credits sales of income tax and virus detection software with leading th...
View articleBuilding a relationship takes time. Shoving some tech-heavy customer relationship management application at your customers is more likely to push them...
View articleWireless advertising will likely be most effective when it's put in the context of something really useful or really fun. So let's take a break from t...
View articleDave Morgan's "True Audience" startup creates visitor profiles from multiple data channels -- which he says will help publishers boost ad rates. Read ...
View articleWe live in the 21st century and work amid clients whose marketing departments and advertising agencies research every aspect of their product developm...
View articleThe Vivendi-owned film studio is aiming for the hip, the young and the affluent with a rich media campaign. Read More...
View articleWalter Cronkite's "How to Read a Newspaper" gave some insightful advice about how to get the most out of reading the press. But much has changed with ...
View articleFollowing Microsoft's changes to its Windows licensing agreement, Compaq has entered into discussions with America Online. Read More...
View articleThe problem's pretty simple: The average user on the Internet is not buying a product on his or her first visit -- and, in most cases, subsequent visi...
View articlePeter just completed his 10-day boot camp -- he ran, jumped, ran, did sit-ups, ran, did pushups, ran, and learned a lot about teamwork. Without gettin...
View articleMuch has been made of the rise in the number of women online in the United States. But globally, the United States and Canada are the only Internet ma...
View articleAmerica Online is looking to boost broadbandsubscribers by continuing its policy of paying technology partners with advertising across its bevy of med...
View articleInsofar as consumers keep finding new ways to use it every day, the Internet is unlike any medium we've seen. It continually reinvents itself. So it m...
View articleThe ad rep unit of troubled Winstar Communications will become a subsidiary of a major radio ad sales firm, through a deal that will likely see it bec...
View articleFar from the days when most anyone could make a buck trading online, a survey of leading full-service and discount online brokerage firms by Deloitte ...
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