Two debates seem to be going on with respect to the X10 camera campaign. The first is straightforward and centers around whether pop-unders are evil. ...
View articleConsumers have long turned online for healthcare content, but howthey use the Internet for prescription drugs isn't quite as clear. Ipsos-NPD sees few...
View articleToday, Heidi takes a look Down Under at an integrated campaign that could not have taken place in the United States. It used Cuban cigars to sell soft...
View articleAOL Time Warner's "other" online brand will promote a new program on sister property The WB network -- and plug its own free, Web-based e-mail service...
View articleRealTime Media debuts campaign for U.S. Olympic Committee; CoolSavings cuts; Spiderdance and PVI team for joint marketing. Read More...
View articleMarketers who want to capitalize on the future of the Internet must take advantage of the more than 65 million youths between the ages of 5 and 17 wit...
View articleFact checking ensures that the appropriate corrections are made, but it is a difficult and time-consuming process. Even in traditional publishing, it ...
View articleIn the third of a three-part series, Stephen discusses in more detail the various customer design points that influence management practices and inves...
View articleThe Irving, Calif.-based startup aims to offer a way to distribute TV commercials to Internet users, without the use of streaming media. Read More...
View articleDespite the greatest wishes of advertisers, if the ads don't speak to the people who are the intended audience, then the ads don't work. Focus on tell...
View articleIn today's economic reality, you need every project to pay off quickly. You can't afford to take a flier on a long-term investment, where the term may...
View articleThrough a deal with PlanetOut, the airline continues a trend of traditional advertisers targeting the big-spending niche audience. Read More...
View articleAsian markets are among the fastest growing markets in the world in terms of number of households connected to the Internet, according to NetValue, wh...
View articleAs Internet-only retailers struggle with profitability, and the all important holiday season approaches, research from Nielsen//NetRatings found the b...
View articleFor about $3.3 million, the defunct rich media e-mail pioneer's technology could have a new home. Read More...
View articleIt's proven its mettle as a method for trading pirated music, but now it's time for peer-to-peer networking to find some applications for the business...
View articlePaul doesn't agree with Commercial Alert's complaint filed recently with the FTC against eight search engines. That complaint drew a parallel between ...
View articleIn an agreement reminiscent of recent AOL efforts, the Sunnyvale, Calif.-based Web portal will promote Sony's products and films, in return for cross-...
View articleTruly customer-friendly organizations make the customer experience a high priority. They build e-commerce sites around the customer's shopping and buy...
View articleLinux, the little operating system that could, is finding a comfortable niche among Internet and embedded devices, according to a survey by Evans Data...
View articleA niche buy by a leading jeans manufacturer demonstrates AOL Time Warner's ability to reach out to specific demographics, execs say. Read More...
View articleWith the big fourth quarter holiday season still to come, Datamonitor and BizRate.com predict that 2001 can still be a decent year for e-commerce. Rea...
View articleAs a marketer, you may feel your relationship with your IT department is strained. As for your email marketing efforts, the IT department -- not the m...
View articleCJ's efforts to win more, high-paying e-commerce advertisers shifts into high gear. Read More...
View articleA Computerworld survey found that IT workers are satisfied with their salaries, but want more challenges and more training. Maybe that will increase t...
View articleThe Chicago-based online incentive marketer could nab some much-needed cash, but cedes a chunk of its independence -- and its CEO. Read More...
View articleIn part 2, Martin offers five more questions for an online self-examination. If your answers are yes to all of the questions, your brand is well on it...
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