Months after Anil Singh's retirement, the portal sees the departure of early employee Karen Edwards, who is credited with engineering the creation of ...
View articleBut the catch is that they aren't increasing their spending as much as the rest of the market, despite rock-bottom prices. Read More...
View articleThe news comes as the Andover, Mass.-based ad network warns on falling revenue, and announces that it won't meet profitability estimates. Read More...
View articleUnrealistic deadlines for media plans, the race to keep up on new technologies, and strained personnel resources can all be enemies of innovation, whi...
View articleSummer continued to take its toll on U.S. Internet traffic in July, but entertainment sites -- thanks in part to that most American of summer traditio...
View articleMicrosoft aims to recruit ad agency resellers and to bundle ad products with software andconsulting, to sweeten sales deals. Read More...
View articleThe partnership will see the ad server promoting a combined, end-to-end sales and delivery system. Read More...
View articleMore than 60 percent of employers surveyed in the 2001 Electronic Policies and Practices Survey exercise their legal right to monitor employees' e-mai...
View article"All the positive things we need to fundamentally launch the industry are there," said DoubleClick's CEO. "We need to take it to the next level." Read...
View articleIt's about time search engine marketing got some respect. Search engines are not an afterthought to your banner ad spend. Think about them from the ve...
View articleYou'd figure that if you were in Amsterdam, your attention would be on other things, but Chris says that he couldn't help but be struck by the paralle...
View articleHe's avoided the good-old "overview of what's new" topic, thinking it might seem a cop-out. Well, he does have a few other topics in mind, but most of...
View articleThe number of U.S. household customers subscribing to online services reversed its first-quarter decrease and rose 3 percent to 70.7 million subscribe...
View articleJupiter Media Metrix has spotted a light at the end of the online advertising tunnel. But what comes out when the market emerges will be part digital ...
View articleGiant Step and Novo are merging, continuing recent efforts by the big agency holding companies to minimize their exposure to Internet advertising's pr...
View articleFor years, advertisers have been complaining that plain- vanilla banner ads are too easy to ignore. But as new, more intrusive ad units become more an...
View articleWhite papers may be your last, best chance to get the click- throughs you want in B2B email marketing, as it's being practiced today. By using them, y...
View articleThe fastest growing of market segments, which also happens to be the largest online audience segment, the quickest-learning online segment, and the se...
View articleLed by China and Japan, and an emerging market in India, the Asia-Pacific region will overtake the United States as the world's largest Internet marke...
View articleThe trick is defining that inventory, amid too much available Web ad space. Read More...
View articleNew York-based DoubleClick said VP of finance Bruce Dalziel would serve as acting CFO until a permanent replacement is found. Read More...
View articleEspuelas, the Uruguay-born entrepreneur who became one of the poster boys for the 'Net boom in the late 1990s, will retain his role as StarMedia chair...
View articlePublishers trying to survive a soft advertising market are missing the opportunity to sell online advertisers on high-margin "premium" inventory, acco...
View articleNew York-based DoubleClick said VP of finance Bruce Dalziel would serve as acting CFO until a permanent replacement is found. Read More...
View articleThere is no doubt that buyers as well as sellers are experiencing some hard times. The market is softer than a microwaved gummy bear. How should buyer...
View articleContinuing its shift away from branded browsers, the Tempe, Az.-based firm is concentrating on licensing software for CRM. Read More...
View articleHelicopters circling half moons. Traffic jams pushing suburbanites to the edge of sanity. As if some two-headed dragon is rearing its head at the edge...
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