Have you noticed that users from particular domains or ISPs are responding better to your message than the general Web population? Target them specifi...
View articleWhile increasing its competition with existing players, the CMGI-owned e-mail and list management firm hopes to leverage its prospecting technology fo...
View articlePromoting online contests has become an effective way to build email list volumes, particularly at the B2C level for low-commitment consumer goods. Bu...
View articleUPDATE: High-tech magazine is the latest casualty to be claimed by the harsh ad environment, according to people familiar with the matter. Read More...
View articleAlthough technology keeps marching upward and onward, "visionaries" move in different directions. It's great if you can create a better mousetrap, but...
View articleAs the numbers of "clear GIFs" increase, and as consumers become more savvy about online marketing techniques, there's an increased likelihood for ret...
View articleDespite the relatively good news, Myers warns against "overly enthusiastic" optimism for the future. Read More...
View articlePure-play ISPs are going to have an uphill battle competing with incumbent telecommunications and cable providers in the residential broadband market,...
View articleA program to recognize "affiliate-friendly" merchants could encourage underperforming, unprofitable merchants to bow out. Read More...
View articleAs the Web matures and goes through its growing pains, we're all suffering many of the same problems that the airline industry's been going through. A...
View articleContinuing the trend begun by Salon.com, the Web music site says it will charge $2.99 each month to notshow ads from Heineken and Southern Comfort. Re...
View articleU.S. companies can save in the neighborhood of $6 to $12 million over three years by outsourcing their hosting responsibilities, according to Jupiter ...
View articleIt's common knowledge that job one is to get listed in major search vehicles. But other, lesser-known search engines are growing and can give you addi...
View articleA theorist believes that the world works based on a set of rules, that you can read those rules in a book or an article, and that you can use those ru...
View articleMuch has been made of the so-called "bandwidth glut" and the supposed lack of traffic making its way around the Internet. But one of the Net's foundin...
View articleOnline consumers looking to move their shopping and finances online have two choices: They can try to remember an increasing amount of user names, pas...
View articleContinuing a string of advertising, representation, and e-commerce deals, the online auction giant expands its reach to AOL Time Warner's new online a...
View articleThe average activity for a Web user in July 2001, as reported by Nielsen//NetRatings Inc. Read More...
View articleEver find a Web site that seems to drive business away rather than reel it in? They're all over the Net and becoming even more of a scourge since budg...
View articleReducing overseas exposure and headcount, the two firms said they're on the right track to profitability. Read More...
View articleIn spite of research showing growing numbers of Internet users, traditional media buyers still view the Web as an also-ran to established mass media. ...
View articleJust as the whole world was thinking "WAP," the honors have gone to SMS. But the really interesting issue for the world's marketers is that of buildin...
View articleThe top Digital Media/Web Properties for the month of July 2001, according to Jupiter Media Metrix, which this month includes a look at the time spent...
View articleFailing thus far to find a buyer or partner, the Alley ad network said it would no longer fund 24/7 Media Europe. Read More...
View articleBefore you jump on the B2B wagon, here's a reality check for you: Nearly half of all businesses use "traditional" methods when conducting business. An...
View articleDuring advertising's season of still and empty waters, all people in the industry, with all of their varying skill sets, need to get together and star...
View articleLast week, Jackie G. gave us some tips on reviewing email communications to check for what may be ailing direct email efforts. This week, Lynne goes b...
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