Pop-under ads, including the nearly omnipresent campaign from X10, may build brand awareness but they may do so at the expense of brand image, found a...
View articleUnderstanding the customer is a key requirement within all sales and marketing environments, including the Web. But there is a small problem: When you...
View articleCompanies have been wondering how to tap into the marketing potential of mobile phones since they fell beneath the size of a brick. With the advent of...
View articleWe eat, sleep, and breathe in a world filled to the brim with news, information, entertainment, and advertising messages streaming through car radios,...
View articleCampaigns like X10's have massive reach but little staying power with consumers, according to Jupiter Media Metrix. Read More...
View articleValueClick, L90, LookSmart and Sapient post earnings; AdWare and BuyMedia team; DoubleClick cuts. Read More...
View articleA survey by Valentine Radford found that online retailers are topping traditional stores in service, but their marketing efforts and practice of provi...
View articleA marketer has to have the discipline to know when to quit; to keep going after the point of failure isn't heroic, it's a selfish attempt to avoid adm...
View articleAfter months of talking about it, AltaVista finally unveiled a paid inclusion program recently. Submitted pages will be listed within AltaVista's Web ...
View articleConnection speed/access to the Internet is more important to U.K. Internet users than subscription costs, customer service or even e-mail services, ac...
View articleA survey of Internet users by Gallup found that e-mail remains the No. 1 activity for people online, with more than half saying saying e-mail is their...
View articleiTV will be a pervasive reality in a couple of years. But many issues need immediate and serious contemplation. Hopefully, lessons have been learned f...
View articleTotal CRM software application revenues will increase from $9.4 billion worldwide by the end of 2001, to approximately $30.6 billion in 2005, accordin...
View articleBlame the soft economy or the arrival of summer, but whatever your reason du jour online shopping in the United States took a hit in June, decreasing ...
View articleThe pay-for-placement search engine firm beat the Street and its earlier guidance. Read More...
View articleThrough a new venture in Europe, the partners aim to promote emerging media development -- and make a buck or two in the process. Read More...
View articleThe European online retail market is expected to grow to 152 billion Euros in 2006, with 103 billion Euros in potential gross profit up for grabs, acc...
View articleThe Alley-based Spanish- and Portuguese-language portal is looking to boost its content offerings -- and in doing so, boost advertiser appeal. Read Mo...
View articleAfter talking the talk, it was time for Debbie to walk the walk and launch a newsletter. And when it’s your dollar you’re spending, every bump in the ...
View articleEric's feeling a little frustrated about the state of wireless when it comes to advertising. The "best" idea he's heard on using the space for marketi...
View articleYour ad on a Web page is competing with upward of two dozen other messages and calls to action. Think about it. On any given Web page, there are proba...
View articleBoth mass marketing and personalization still live within the broadcast paradigm. Both still assume that the way to achieve the end result is to broad...
View articleA deal with InterTAN is aimed at boosting subscribers to AOL Canada by appealing to first-time Internet users. Read More...
View articleNetcentives looking for cash, Scient delays earnings report, RealMedia and Sonata team. Read More...
View articleResearch from TowerGroup projects steady, but not spectacular, growth for online mortgage lending over the next four years, and predicts that "e-advic...
View articleA mixed bag for the battered San Francisco interactive shop: two executives will be leaving, while the company says it's well on track to reach profit...
View articleHow can you take care of your brand's health? Well, the answers are obvious -- and certainly easier said than done. But the fact is that the brand bui...
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