Recent television events such as the Olympics, the MTV Video Music Awards, and reality-based programs such as Survivor and Big Brother showed the pote...
View articlePromotions can be a wonderful tool. They can encourage the trial usage of new products, increase short-term sales figures, and drive much-needed traff...
View articleHow little do politicians know about the Internet? They know so little that they don't even know when they're being scammed. That was the lesson of th...
View articleThe companies will collaborate to deliver streaming video banner ads based on location and connection speed. Read More...
View articleA new player in the increasingly controversial offline-online ad convergence market took the wraps off a peripheral-free product with a high-profile m...
View articlePerformance data. We all know it's vitally important. In this era of hyperaccountability and an ever-growing enthusiasm for efficiency, being able to ...
View articleSo what is viral marketing on the Internet? Simply word of mouth? No way. Word of mouth on steroids? That's more like it. If you've got a solid messag...
View articleThe pay-to-surf company's demise deepens concerns about the model's viability. Read More...
View articlePR's got a problem. A big one. The explosion of the Internet has irrevocably changed the media landscape, but few PR people seem to realize it. Too ma...
View articleA survey of technology in American households by SRI has found more broadband Internet connections and fewer telephone connections. More evidence that...
View articleLast week Neil (a.k.a. "The Blimp Pimp") shared some of his worst marketing missteps, and asked ClickZ readers to share their own. The response from b...
View articleWireless phones may indeed join newspapers, radio, and television as a sponsored delivery medium for information, shopping, and entertainment services...
View articleChris recently took part in a conversation about the Constitution, and this led him to think about how important it is for companies to shape a sound ...
View articleWe're inundated with information about dot-coms becoming not-coms, about the emergence of an abundance of venture capital firms, and, lately, about Na...
View articleThe industry giant will resell sales force automation software to its DART users. Read More...
View articleDo you find the third-party sales arena confusing? Well, join the club there is no one paying attention to this market who is not confused at least so...
View articleAnother victim of online ad revenues, FreeI's Chapter 11 filing ends a tumultuous week for the service. Read More...
View articleWhen most marketers talk about the future of the Internet, two subjects dominate: broadband and convergence. Broadband promises rich, streaming conten...
View articleWhat really chafes us, bigtime, about politicians is the way they exaggerate the good and deny the bad. Their spokespersons seem even worse, spinning ...
View articleThe company's 24/7 Connect ad server generated inaccurate reporting figures and prevented some clients from retrieving their reports. Read More...
View articleIs it possible for e-commerce sites to solicit, manage, and use significant feedback from their customers? How can you reasonably let go of the reins ...
View articleThe task of finding the right opt-in email list can be like looking for a needle in a haystack - it ain't always easy. A good broker can make a world ...
View articleIf you've ever tried to get a merchant credit card account (so that you can accept MasterCard, Visa, etc.), you know how impossible this can be. You h...
View articleThe spots are aimed at responding to Monster.com's "When I Grow Up" ads. Read More...
View articleOnline has always taken a back seat to offline in brand building. Yet, online offers the best options for building a meaningful brand options that did...
View articleYou'll be seeing some changes on ClickZ in the very near future. To meet the needs of those who are too busy to keep up with our content, ClickZ's Exe...
View articleLeveraging another one of its parent company's existing alliances, Engage's pact with a Hong Kong-based telecom giant aims to boost its global expansi...
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