The wireless web revolution may already be here, but consumers have no idea how to use it. Most U.S. consumers don't know enough about wireless phones...
View articleAll the telemarketing and spam we're faced with is enough to make one stop and wonder just what marketing is really all about. We hear so many Interne...
View articleAudiobase hopes to solve the problem of conversion on e-commerce sites by telling consumers what to do when they're confused. Research says 39 percent...
View articleA week after warning about earnings, the online marketer says it needs to restructure to cut costs. Read More...
View articleThe "new economy" is not dead, and rumors to this effect should only buck you up. The market's a perverse thing. When everyone screams buy, everyone's...
View articleWhat will happen to ticket sales through airline Web sites when airline-backed online travel agencies, such as Orbitz and Hotwire enter the market? ID...
View articleThe New York Times Digital's flagship site rolled out its inaugural branding campaign in the midst of difficult times for content dot-coms. Read More...
View articleThe company signs Visa to participate in a high-profile wireless marketing study. Read More...
View articleJupiter Research predicts big things for business to business commerce in the next five years, but a survey by the Financial Executives Institute and ...
View articleThe Internet does not make everything easier and better, Kevin says. He still has to brush his teeth every day, he still has to drive to get gas, and ...
View articleThe newly launched business content site announced initiatives to boost pageviews and to attract ad revenue. Read More...
View articleSusan's eight-year-old son has a new hero: Martha Stewart. Why? Because Martha can turn a package of toothpicks into a hedgehog centerpiece. When aske...
View articleJim wants to revisit the pay-for-performance (PFP) pricing model for online advertising. Don't mistake it for endorsement of ONLY this kind of buy. It...
View articleThe latest IAB Internet Ad Revenue Report found that the US market surpassed $2 billion in revenues in the second quarter of 2000, and found very litt...
View articleThe Internet direct marketer looks to raise some cash by going public -- away from U.S. investors' current disaffection with its industry. Read More...
View articleIf ASPs expect to get business from larger companies, they have to be more aggressive in their marketing, according to research by IDC. Read More...
View articleYou've developed a great online campaign, a well-integrated system of executions that play on individual strengths and touch the consumer in a relevan...
View articleTelling stories is something that seems to be part of human nature. Few things are so engaging as a good narrative, whether it's in print or on a TV o...
View articleIt may be treasonous to suggest the old way of doing PR is over. Yet that dark continent of e-zines and online newsletters is certain to change the pr...
View articleThe troubled e-mail marketing company takes the outstretched hand of the online advertising leader. Read More...
View articleThe online ad industry's largest association is optimistic about the near future, despite its current woes. Read More...
View articleL90 hopes to target big-name, high-traffic publishers with an all-in-one marketing solution. Read More...
View articleWe all have them. The less-than-stellar career experiences that we would prefer to sweep under the proverbial carpet and never see or hear about again...
View articleThe online analytics heavyweight seeks an injunction PC Data, alleging patent infringement. Read More...
View articleIf there's one thing Dana hates more than spam, it's street spam. That's his term for corrugated plastic signs that are nailed to wooden utility poles...
View articleAOL sales staff is expected to be doing some selling for the auction site,but don't look for a surge in revenues. Read More...
View articleA new player enters the niche arena of marketing through consumers' online financial statements. Read More...
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