Some of the simplest rules for living in general apply to life in e-biz. The irony is that the simplest rules can be the hardest to apply. Take "To th...
View articleThe Supreme Court decision to pass on the Microsoft antitrust case had many in the media acting like groupies at an 'NSYNC concert. The "spin" went li...
View articleThe Swedish auto manufacturer -- among the most unlikely to undertake a risky Internet campaign -- will launch its new S60 using just the Web and AOL....
View articleThe marriage of DoubleClick and @Plan is subject to some serious pre-nuptial agreement stipulations. Read More...
View articleMartin lives Down Under, upside down, and in the center of the world's biggest-ever branding exercise. It's called Sydney 2000. Being so close to a wo...
View articleThe direct-mail coupon company will offer promotions to Atlanta residents using TenSquare's platform. Read More...
View articleCookies can be leveraged to understand a prospect's level of interaction with an advertising campaign. For instance, third-party servers set a cookie ...
View articleBack in the '80s, experts claimed we were bombarded with 5,000 messages per day. Today, this figure has increased to 40,000 messages per day. Whatever...
View articleThere are only so many ways to properly lay out content, whether in a newspaper or on the web, but there are two, sometimes conflicting, objectives yo...
View articleDespite reports that smaller ISPs are using high-speed access to steal some market share from the big names, Cahners In-Stat found that national ISPs ...
View articleThere are numerous high-powered .asp web sites in cyberspace, but not many are getting positioned into the major search engines. Marketing consultants...
View articleThe online marketer's mix of data mining and privacy-protecting technology wins it a third round of financing. Read More...
View articleConsumers have more trust in online auctions, and that may partly explain why traffic to auction sites is up. But research by cPulse found that much o...
View articleAdam wrote about pay-per-performance (PPP) online advertising last week and got a lot of flack from publishers and traditional advertisers disapprovin...
View articleA conflict of interest forces the tech giant into the hands of JWT and dot-com agency Tonic 360. Read More...
View articleThere are numerous dot-com firms using traditional postal lists to direct targeted traffic to their sites, to strengthen branding, and to secure direc...
View articleThe local newspaper said the bookshop around the corner would close if business didn't pick up soon, so Dana and his wife hustled over. Dana thought t...
View articleDeveloping and designing an effective web site is challenging. And there are a number of web design firms in the marketplace that can assist companies...
View articleThe company hopes to spread its surfing rewards program and technology abroad, in the face of concerns about its profitability and payment methods. Re...
View articleThe online promotions company suffers from the Internet advertising slowdown. Read More...
View articleCommenting on last week's article about Onflow, an intrepid reader bemoaned: "Not another proprietary plug-in! What we need are standards like SVG, no...
View articleHas peer-to-peer file sharing made the idea of making money from the distribution of intellectual property dead? If so, are there new opportunities th...
View articleThe online rewards company said the move marks the first of an extended European presence. Read More...
View articleWhen implementing an online marketing campaign, the first stage is usually composed of banner ads. Used in conjunction with rich media and unique ad u...
View articleProfiles and surfing habits from the free ISP's users will be used in a new research offering, but questions lurk as to the data's applicability. Read...
View articleAt the end of first quarter 2000, confidence in the new economy suddenly waned. Valuations plummeted, budgets dried up, and VCs started demanding prof...
View articleThe on- and offline marketing powerhouse closed the doors of its e-mail subsidiary in an effort to speed up profitability. Read More...
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