There is a publicity medium that rivals network TV in its reach and dwarfs print media in its circulation and intimacy. The medium targets its markets...
View articleEudora hits one million; Rock the Vote to use Superstitials Read More...
View articleMore people are using the Internet to aid in new-vehicle shopping, according to a study by J.D. Power and Associates, but the auto shoppers seem to be...
View articleA new startup that makes software to track user histories and improve marketing attracts $45 million in funding. Read More...
View articleService-agency selection is always a challenge for new companies. Often the selection process may come down to something as simple as agency size. For...
View articleIntel's sales to Europe fell, the company warned it wouldn't make its number, and the "big cap" and "can't miss" technology outfits all fell out of be...
View articleThe self-policing group's regulations are too lax, industry watchers say. Read More...
View articleVoice portals, a new class of audio interface web sites, have recently come on the scene. They're not web sites in the normal sense because they're de...
View articleWho wrote the rules for writing on the web? Rules that say bullets beat sentences and that tell you to write with half the words you would use in a pr...
View articleEuropean and American companies still trail Japan in terms of wireless commerce, according to Jupiter Research, and if they can ever catch up is still...
View articleSimilar to DoubleClick Boomerang, Engage's Echo product will work with its network-wide database. Read More...
View articleEver heard of a :CueCat? It's a plastic cat you can attach to your computer that's supposed to swipe ad bar codes in print magazines bringing you to r...
View articleFascinating things are happening in the B2B realm. Obviously, the growing momentum behind Net markets and exchanges is at the top of the list. But ano...
View articleJuly's total, according to data collected by AdZone Interactive. Forrester Research found the UK has the largest online advertising market in Europe. ...
View articleThe consortium's resolutions include single opt-in, customer access to personal profiles, and visible complaint resources. Read More...
View articleRetail banking and brokerage customers consider the Web a top media source for financial information and use it on a regular basis, according to a stu...
View articleCongratulations: Your web business has grown from a redheaded stepchild into a full-fledged business model representing 20 percent of your revenue. To...
View articleWho loves the concept of permission marketing better: online marketers or online customers? The truth is, marketers love it to bits. Because getting p...
View articleThe top 10 domains among home Internet users in the UK for the month of August 2000, according to MMXI Europe. Read More...
View articleIn an effort to bolster the brand, the ad agency will take a portion of its fees in the online currency. Read More...
View articleLet's face it, some of us have the "decorating gene" and some of us don't. Luckily, as in many areas of design and art, the computer and the Internet ...
View articleOne thing that's sure to make an email message stand out aside from razor-sharp targeting, customized content, and personalization is groundbreaking, ...
View articleThe company markets L90|Perks for opt-in data collection and remarketing, in its first use of webMillions' promotional marketing platform. Read More...
View articleWhat do third-party sales channels look for when they sign up a new site? The ideal situation is to represent a site with plentiful, targeted, brand-n...
View articleA year ago it seemed the e-builders outfits like Razorfish, iXL, and U.S. Interactive that combined the disciplines of marketing, strategy, and techno...
View articleThe ad company hopes to expand into media planning analysis and metrics. Read More...
View articleThe ad network hopes to make its own wireless market by creating, hosting and ad serving on WAP versions of its publishers' sites. Read More...
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