Tom recently received an email from someone planning a campaign to coincide with a client's web site relaunch. She asked, "What do I do if the web sit...
View articleMost Irish Internet users are now e-commerce active, and are spending more money online than they did last year, according to a study by the Irish Int...
View articleDenying that market conditions prompted the move, TMP Worldwide ends In2's days as an independent unit. Read More...
View articleThe industry breathed a sigh of relief as the ad giant turned a profit, despite a harsh quarter for online advertising. Read More...
View articleOnline promotional marketer ClipACoupon.com will provide its geographically targeted coupons on wireless content service AvantGo. Read More...
View articleBill is less a futurist than a right-around-the-corner-ist, but he decided to test his predictive mettle and take a look into the rich media future. S...
View articleThe demand for profitability brought about by the stock market meltdown is causing many dot-coms to re-examine their business models, monetizing at ev...
View articleDana's not talking politics today. Well, not exactly. When Pete Townshend sings, "The party on the left is now the party on the right," he's saying th...
View articleBuyers spent more than $9 billion to acquire nearly 225 Web properties in the third quarter of 2000, according to Webmergers.com, a quarterly survey o...
View articleWeird question? Yes and no. We know that computers are good at storing and displaying information, connecting us with others, and crunching numbers. B...
View articleDo you have more time on your hands than money in the bank? More creativity to spend than cash? Then this column's for you. In it, Marcia will be addr...
View articleInternet usage and PC ownership show no signs of slowing down, according to a survey by Prudential, which found that nearly half of Japanese household...
View articleCMGI takes another step to align its operating companies, with AdForce bringing to the network service company its worldwide platform for fast deliver...
View articleInternet users still prefer the good old-fashioned store when it's time to buy, according to PricewaterhouseCoopers. But Harris Interactive says more ...
View articleThe deal continues Wink's trend of partnering with advertising agencies to expand the use of its interactive TV ads. Read More...
View articleA CMGI worried about profits brings two of its companies together. Read More...
View articleMistakes happen. No surprise there. But when they happen to your client in the form of underdeliveries during a crucial make-or-break time period, the...
View articleAping companies like AllAdvantage and the now-defunct mValue, the consumer content portal hopes to further monetize its traffic with a sponsored surfi...
View articleThe Top 20 e-tailers of September 2000, according to PC Data Online. Read More...
View articleIn a deal that continues the online advertising industry's shifting focus to direct marketing products, the Alley-based e-mail marketer will handle OR...
View articleLack of surprises in bellwether quarterly report brings calm to frenzied sector. Read More...
View articleWhy do so many Internet sites baffle the user? How are users going to use your site if they can't figure it out? Too many marketers devise names and t...
View articleYou think personalization is a sure-fire way to increase profits? It might be. After all, it costs less to keep a customer than to attract one in the ...
View articleThe Euro RSCG-owned PR agency is poised to enter one of the most healthy segments of the online marketing industry. Read More...
View articleThis afternoon, after the market closes, the company that has become thebellwether for ad-supported Internet plays, announces third quarterresults. Re...
View articleIf you didn't know better, you'd swear some companies put up web sites with the express purpose of putting people to sleep. The relentless buzzwords a...
View articleThe Top 50 sites of September 2000, according to PC Data Online. Read More...
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