Freeshop.com adopts new identity in an unfriendly market environment. Read More...
View articleThe rich media ad technology company hopes to expand sales efforts and spread its ad format to new media. Read More...
View articleAmid a tough quarter for online marketing companies, ad network and server L90 says it will beat quarterly expectations but will still post a sizable ...
View articlePhilip's got a ground report on the happenings at PLANET2000, the i2 user conference that he attended last week in San Diego. The conference's focus: ...
View articleYou've invested millions in collecting customer data. Now how do you go about using it to grow revenue? One solution on the horizon is event-triggered...
View articleFacing a stock market that has bailed on many marketing sites, MyPoints restructures to survive. Read More...
View articleDespite the fact that overall business starts have been down in recent years, the number of start-ups in the IT sector continues to grow, indicating t...
View articleLast year, a total of 19 Internet companies paid top dollar for premiumspots on the Super Bowl telecast. So far this year only four dot-coms are inthe...
View articleEvery so often you'll have folks come in your door with something completely new: a new form of media, a new technology, a new way of targeting. There...
View articleThe major presidential candidates -- with one notable exception -- signed up to insert brief campaign messages into upcoming e-mail newsletters. Read ...
View articleMention "E-CRM" to any marketing person, and he or she is an expert on what it means. It means help desks and call centers and friendly smiles. It mea...
View articleThe online ad agency joins a growing list of bleeding dot-com ad firms. Read More...
View articleWhen you're developing an affiliate program, you've got a lot of choices to make. Will the affiliate manager be an in-house employee of the company, o...
View articleAre you going through what Andy's going through? Used to be friends and family were impressed by his being one of those "dot-com" guys. They didn't re...
View articleEver since Dana started covering the Internet full-time in 1994, certain practices have just ticked him off. Like "front doors" that make visitors scr...
View articleIf you're a small-business owner, you know that credit card fraud is rife... and what a bite chargeback penalties can take out of your revenues. What ...
View articleFord's Firestone ad top on Web; Avenue A, Spark roll out planning products; Universal Home Video taps Promotions.com Read More...
View articleTaking a "code-and-fix" approach to development is quite common in small companies - you see it all the time in start-ups. And you can understand why....
View articleAnother example of direct mailers leveraging offline strengths on the Web. Read More...
View articleKnowledge IS power. If you've ever negotiated anything, you know how true that is. So what should you know about a publisher BEFORE hammering out an o...
View article"When it says 'click the right mouse button,' do they mean MY right or theirs?" "Where's the ctrl-alt-delete key?" "Can you help me find my document? ...
View articleIt's a pleasure to watch figure skating because the skaters move so gracefully from one step into the next, seemingly without effort. They don't move ...
View articleCutting costs is not helping Internet companies become profitable, according to a study by Getzler & Co., Inc., a New York-based turnaround firm, whic...
View articleYou've no doubt heard about the Pizza Hut rocket. Talk about a brand blast! Marketers are always looking for new ways to give a brand a big liftoff. B...
View articleCall him "The Link Mensch." Everyone else does. Why? Because the man lives links. All day, every day, he builds links. And he's been doing it for six ...
View articleOnline financial services customers are initially motivated by price sensitivity, but that influence declines as online customers realize the benefits...
View articleMarkets are not rational. Markets are based on mass psychology and, sometimes, mass psychosis. Last year's bull market in Internet stocks was a psycho...
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