24/7 Partners with Oracle for Wireless; NBC, EW Tap Promotions.com Read More...
View articleThere's a word that begins with the letter "c" that we hate more than Communism. It's more important to our future than Christmas and represents the t...
View articleMarketers have a lot of data at their disposal. They've got demographic data, purchase history data, and web tracking data. And that's just for starte...
View articleOnline retailing in Latin America will continue to grow at a rapid pace, reaching $580 million by the end of 2000, according to a report by The Boston...
View articleOnline marketing budgets are up, as some of the biggest names in retailing set to do battle for the 55 million consumers who will use the Internet to ...
View articleBefore TV, advertising consisted of price, item, and benefits messaging in outdoor signs, print media, and radio. When advertisers wanted more informa...
View articleSusan thinks she's pretty good at giving instructions. So why did her son once wear the same shirt for three days? Why have her adult students gotten ...
View articleWhat's the defining moment in a company's history? The day it gets its first round of funding? Its first million-dollar quarter? Sure, these are impor...
View articleLast year, you started your affiliate program and experienced success. Lately, the pace of your network's growth has slowed from a sprint to a leisure...
View articleAdFlight joins the suite of ad networks exploring wireless options. Read More...
View articleBuilding a Net-accessible business - which includes but is hardly limited to a web site - is expensive, time-consuming, technically complex, resource ...
View articleA DoubleClick eager to boost its e-mail offerings inked a sizable investment and deal with Return Path. Read More...
View articlePublic relations tends to breed confusion because it operates in both the stratospheric levels of corporate positioning and strategic marketing, and i...
View articleEmail sponsorship opportunities have increased dramatically over the last year - and new ones are arising every day. Publishers like them for the stea...
View articleWounded by a hostile market, the cost-per-click network moves into the campaign optimization business -- while raising some questions about objectivit...
View articleOnline ad network and technology giant DoubleClick took the wraps off its e-mail network Monday, building on existing relationships and leveraging the...
View articlePC-based consumer Internet usage in Western Europe is expected to nearly double, from 24 million households in 1999 to 45 million households by the en...
View articleInternet penetration has reached critical mass in 21 of the top 35 Internet local markets during the month of September. Seven months ago in March, on...
View articleWell-known Internet analyst Henry Blodget compares the online advertising industry's growth to a drinking binge. Read More...
View articleAs the holiday season approaches, thousands of online marketers are asking themselves the same question: "How many times can we email our customers wi...
View articleThe Top 25 Web properties for the month of September 2000 ranked by unique audience according to Nielsen//NetRatings Inc. Read More...
View articleYeah, you thought there were weeks to go yet. But you missed it. The votes have been counted, and the election of 2000 has ended. And now there are fi...
View articleOne of the Internet's great promises in the e-commerce arena has been that it will make travel more convenient and cost-effective. The logic is compel...
View articleIn a rough environment for online advertising companies, Avenue A puts hope in a new service offering. Read More...
View articleThe e-mail marketer announced consumer-product growth and a pact with database and online personalization company Net Perceptions. Read More...
View articleLet's face it: Our web sites are like our children. We all think our own's the cutest. So it's normal if you think your site's the greatest. But you n...
View articleIn a rough environment for online advertising companies, Avenue A puts hope in a new service offering. Read More...
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