Is it too early to think about that dreaded holiday? You know, the one involving an elvish home invasion? Not if you want to get what might turn out t...
View articleThe world's largest auto manufacturer taps the #2 women's portal for a site designed to increase GM's appeal to a sizable Web demographic. Read More...
View articleLast week, Dynamic Logic, AdRelevance, and 24/7 Media presented a paper titled "The Five Golden Rules for Online Branding," describing the characteris...
View articleA leading loyalty marketer joins the flock migrating to wireless. Read More...
View articleAmerican Online lays out its vision for the future of advertising. Read More...
View articleWhat's the answer to securing long-term permission? One word: trust. This year billions of dollars are being spent on solutions to help customers and ...
View articleA deal brings together two consumer brand giants for on- and offline programs. Read More...
View articleInternet domain names, it's difficult to have a Web site without one, and there's very few good ones still out there for a low price. So where are the...
View articleThe search engine ads taps into the "do-it-yourself" ad market for small to mid-sized advertisers. Read More...
View articleYou've got a terrific lead generation offer, a great message and great creative, and the perfect target audience. You've got all your ducks in a row, ...
View articleAn online advertising measurement firm says it's cracked AOL proprietary code. Read More...
View articleThe arguments make sense: Affiliate marketing pays off. So you're sold on the idea. But how do you put it into practice? The big affiliate networks ha...
View articleThe top Digital Media/Web Properties for the month of September 2000, according to Media Metrix. Read More...
View articleDana's appointing John Bates, cofounder and evangelist of Big Words, as 2000's Marketer of the Year. Why is Dana conferring this signal honor? Because...
View articleAndy likes "Sex and the City." He's got the DVD and the book, and he watches the TV show. What's the point for publishers? If you've got great content...
View articleThe content portal enlists a second player for its ad-sponsored surfing initiative. Read More...
View articleTotal spending of online sales decreased slightly, by $2.6 million, in September, but the number of online shoppers continued to rise, along with the ...
View articleThe online marketing and design firm continues a trend of i-shopconsolidation and reorganization. Read More...
View articleMost U.K. companies have put plans for mobilecommerce on hold, according to a new survey released Friday. Read More...
View articleIt's gotten to be sort of a habit for Greg and Emily. Trying to see through all the Internet hype. Taking a gleeful pin to the overinflated balloons o...
View articleBarry wants to talk elementary marketing. Why? Because it's amazing that even the most basic rules of marketing are sometimes broken by savvy B2B Inte...
View articleThe bigger and more diversified Amazon.com gets, the more Richard's convinced that finding a niche and staying in it is the way to go. Especially if y...
View articleHounded by a hostile market and a cash crunch, the onlineconsultancy axes 75 and vows a swift return to growth. Read More...
View articlePennMedia continues efforts to capitalize on its massive newsletter network. Read More...
View articleAmericans love their TV, and they increasingly love their Internet access, so a marriage of the two seems like a sure thing, right? Well, not exactly....
View articleAre you sick of hearing that online advertising is dead and that no one clicks on banners anymore? Everyone outside the industry seems to think that t...
View articleThe firm said it has capabilities linking WAP phones' voice and data streams. Read More...
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