The Microsoft subsidiary will reimburse customers and launch a consumer education campaign, after the FTC charged it with deceptive advertising. Read ...
View articleAs more and more web sites join the web -- currently about 300,000 home pages are added each week -- and more and more people go online to shop for se...
View articleIn this electronic age where sending a message via email costs nearly nothing, the traditional barriers to mass marketing are gone. Direct marketing i...
View articleThe online advertising services company beefs up its management team. Read More...
View articleWant to build up a base of potential customers who know who you are and what value your products or services can provide them? Then start your own ema...
View articleA British ad industry group is banking that its "admark" boosts consumer confidence in online marketing. Read More...
View articleSome of you may not consider customer service as part of marketing. Blake argues that customer service is the cornerstone of a company's "for the user...
View articleThose of us evangelizing rich media since the days when the Internet Advertising Bureau (IAB) didn't even acknowledge its existence are now in a posit...
View articleEngage looks to outflank a larger competitor and boost European technology sales. Read More...
View articleWhen neighborhood grocery stores grew into supermarkets, consumers became frustrated that it took so long to find what they wanted. Then smaller conve...
View articleWhat does the Internet sound like? No, we're not talking about MP3 or the like. What does the voice of Internet writing sound like? For one, it tends ...
View articleIn a study released Monday, Challenger Gray said the total number of job cuts since December 1999 was 22,267. Read More...
View articleNetscape Nabs LifeMinders; Sci-Fi Taps Chiat/Day Read More
View articleThe practice of PR and investor relations (IR) has changed forever. Over strong objections from the National Investor Relations Institute (NIRI) and t...
View articleThe WPP Group's flagship hopes to boost its in-house interactive capabilities by purchasing its partner in the $100 million Sun win. Read More...
View articleDoubleClick adds another top-line property to its technology roster. Read More...
View articleO joy. Our politicians have discovered email. The next two weeks will see bipartisan spam wars in the U.S. as both parties try to get out the vote in ...
View articleIt's been a long time coming, but streaming media is finally hitting its stride. More and more reports say "streamies," those who access streaming med...
View articleBlacks online are more likely to use the Internet for major life issues - entertainment, study finds. Read More...
View articleTwo lessons from everyday living work well in the media planning world: "Plan ahead" and "Make a budget, then stick to it." It's smart in the offline ...
View articleWhat do you do when you've got a big marketing need but not a big marketing budget? Sometimes money's so tight in an organization that hiring full-tim...
View articleTransporting data from point to point using laser technology sounds like something out of a sci-fi movie, but a report by The Strategis Group says fre...
View articleThe new economy has given us an incredible diversity of marketing models. We've got viral marketing, B2C marketing, affinity marketing, partner market...
View articleJanet and Nancy asked readers for input on ad sales partnerships, and they sure got it! Ad sales networks and rep firms wrote about site publishers' u...
View articleUS small and medium businesses have fallen behind other leading competitive economies, according to a study by AMI-Partners, and the future of ASPs an...
View articleMarketers today have unprecedented levels of access to their customers. Do you want to reach them by phone? By web? Email? Fax? Mail? Wireless messagi...
View articleOnce upon a time, Dana wanted to be a political reporter. He thought that would mean he would be covering history. Instead, he got caught up in techno...
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