Canadian retailers are slow when it comes tointegrating the Internet into their businesses and adopting an e-commerce strategy, according to a new stu...
View articleAmazon.com. Here is a company that, operationally, is unparalleled. The folks there do everything right. They market on the web and via email brillian...
View articleThe content network's new pay-for-placement model gains a spot on a well-known search engine. Read More...
View articleA study by J.D. Power and Associates looked at consumer satisfaction with ISPs and found that regional providers are using broadband to their advantag...
View articleOnline consumers: Beware. Small-business entrepreneurs are using loopholes in present privacy laws to build their markets. According to some, they wil...
View articleWhat constitutes real news? How is the media supposed to discern between what is important and different versus the run-of-the-mill space filler? Neil...
View articleMost of the time, customers buy products for all the reasons that marketers expect them to. However, there are always a few customers who buy products...
View articleSo, you want to hire a web copywriter. Why not throw in web programmer/graphic designer/corporate communications director/marketing wiz as other bulle...
View articleA few weeks ago, Jim attended the Jupiter Online Advertising Forum. All the topics covered in the name of online advertising were discussed, except on...
View articleIf there's a defining parable for these speed-and-greed times, the recent Emulex PR fiasco has to be a contender. Now that the smoke's clearing, a mor...
View articleThe two companies hope to leverage their sizeable audiences to drive traffic to one another's properties. Read More...
View articleMasterCard becomes the loyalty program's preferred payment method and receives marketing access to members. Read More...
View articleWeve all heard the hiking disaster stories by now. The guy in the northeast who lost his way and called a rescue helicopter via his cell phone. The tw...
View articleSeveral points within a web site can be considered "high-risk customer interaction points." These are points at which you want your visitors to do som...
View articleThe internet industy portal makes its biggest acquisition yet. Read More...
View articleFamily-targeted advertising is on the rise, and 24/7 Media wins Earthnoise's business. Read More...
View articleIs it possible Bush and Gore are talking about the wrong thing? Both presidential candidates are arguing over what to do with government surpluses. Bu...
View articleThe word is out. Email marketing is hot and getting hotter. Everyone wants to get into the act. Traditional direct marketers, print and broadcast ad a...
View articleEvery Net market or B2B marketing initiative is unique in its methods and aims, yet they all share one fundamental characteristic: They produce data a...
View articleGreetings from Serifos, a small island in Greece, and the setting for Jeffrey's column this week. Between sunning, swimming, and breaking plates, he's...
View articleThe sweepstakes-premised portal released details of its waning relationship with DoubleClick. Read More...
View articleAs many as 65 percent of consumers with Web access may purchase an electronic gaming product online during the next six months, according to a report ...
View articleTargeting kids has always been a challenge to marketers. According to AdRelevance, online advertisers are shifting their focus toward families, and aw...
View articleWhen used to build a sense of connection and trust, community features can foster factors that are key to building web traffic: virulence and stickine...
View articleData from PC Data and Media Metrix found that streaming media applications, instant messaging software, and even Napster are growing in popularity amo...
View articleThe two companies cemented and expanded a long-time, de facto association. Read More...
View articleIn the near future, the Internet will disappear. Not in the way the starry-eyed visions of get-rich-quick investors fell to earth during April 14's st...
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