Like most small-business managers, Richard is interested in getting listed in search engines. So he decided to purchase a product claiming to submit a...
View articleU.S. District Judge Jed S. Rakoff ruled in the 1998 Digital Millennium Copyright Act that any technology undermining copyright, any system that allows...
View articleThe $85 billion National City Corp. will promote its online products through a location-targeted banner ad campaign. Read More...
View articleThe market research firm will be able to access millions of Hotmail addresses. Read More...
View articleThe company aims new offerings at attracting publishers. Read More...
View articleAs online marketplaces proliferate, we see a bewildering array of subvarieties and hybrid exchange models. These variants can be distilled into six pr...
View articleAffiliate marketing has the lowest average acquisition cost of any channel and can drive 20 percent of total revenues for most merchants. But what abo...
View articleWe've all read about the steadily growing "dot-com graveyard," industry layoffs, plummeting stock prices, and nervous VCs. Sounds like the sky is fall...
View articleWho really needs to know all the intricacies of online media within an agency? We have new hires picking up basic skills and tactics, middle managemen...
View articleThe ad server expands its advertising campaign with a variation on its current "blue rubber duck" theme. Read More...
View articleIn a recent lawsuit, Harris Interactive suggested that MAPS uses tactics that constitute vigilante censorship and obstruction of legitimate business. ...
View articleIf you're considering a rich media email marketing campaign, you may face a trade-off. On the plus side, you can create a vibrant, eye-catching campai...
View articleForrester Research found that while mobile devices will become a driver of e-commerce in Europe, they aren't likely to be used to conduct transactions...
View articleWall Street is worried that the Federal Trade Commission may scuttle the AOL-Time Warner merger. As usual, they're missing the point. The point is Eur...
View articleLess than 20 percent of online retailers use Web technologies such as Java, Flash, or chat functions to enhance the shopping experience, according to ...
View articleBill really hasn't left his computer since he installed his cable modem connection a couple of weeks ago. Why bother? He gets National Public Radio th...
View articleThe Boston-based ad agency beat out incumbent Mullen for the $75-90 million U.S. account. Read More...
View articleData collected by Nielsen//NetRatings across Europe, Asia Pacific, and North America, found more than 295 million people across 20 countries have Inte...
View articleAnother big-name client will be licensing the company's direct e-mail technology. Read More...
View articleImagine sitting at your desk fielding 50-plus calls a day from people who call you only because they have your number. Sound bizarre? It is. But it's ...
View articleThe marketing firm hopes to capitalize on a B2B stream from its new promotions site. Read More...
View articleThe technology companies Microsoft, IBM, Intel and Nokia are four of the top five most valuable brands. For every new dot-com brand that appears on th...
View articleHandhelds represent a tremendous opportunity for online marketers. U.S. PDA sales reached 1.3 million in the first half of 2000, equaling the sales vo...
View articleThe embattled video game company hopes its new advertising campaign and revived "Sega Scream" will support its new online gaming platform. Read More...
View articleTwo terms that have negative connotations in training, but embody the essence of customer care for marketing, are "spoon-feeding" and "handholding." R...
View articleQuality content is invaluable to those of us who use the Internet. The day's not far off when people will be willing to pay for high-quality content, ...
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