Amazon.com's latest privacy directive is not just a direct assault on privacy, but a direct assault on the industry and its attempts to maintain self-...
View articleTo the surprise of absolutely no one, a study by Andersen Consulting found that the US is leading the global e-commerce race, and major differences st...
View articleWhen planning an online ad campaign and shopping for media buys, every media planner has questions to ask publishers. They typically concern web site ...
View articleMany sites with dynamically generated web pages are not getting indexed and registered by search engines. And it seems that search engines have no pla...
View articleHello! Earth to Bezos! What the hell are you doing? You've built a great brand, created a great preference information system, and combined that infor...
View articleA staggering deal nets DoubleClick the content portal's business until 2010. Read More...
View articleOne-to-one marketing... personalized content and information... targeted advertising... All of these ideas have been the big promise of the web since ...
View articleThe Internet appliance company is banking its latest ads will give it the boost it needs in a growing market. Read More...
View articleThe consumer giant tapped two WPP agencies for a vague but future-looking goal. Read More...
View articleClickZ has published its last Microscope review. It's been a great run and a lot of fun to help define banner creative in the wild and woolly days of ...
View articleMore than half of current online shoppers made their first purchase during the past year, and you can probably expect more to buy online when the holi...
View articleBusiness-to-business e-commerce continues to grow rapidly, according to a study by The Boston Consulting Group, which estimates that US B2B e-commerce...
View articleDespite the dot-com financial pinch this year, they stilloutnumber traditional companies in online advertising. Read More...
View articleVenture capital hasn't dried up for advertising technology plays. Read More...
View articleBolt.com signed an agreement offering exclusive sponsorshiprights to the consumer-goods behemoth. Read More...
View articleThe pay-for-placement search engine strikes a $50 milliondeal with the online giant. Read More...
View articleThe two companies hope to gain a lock on the international onlinead-buying market by joining their products. Read More...
View articleThe marcomm portal stays afloat with an infusion of cash for operating expenses. Read More...
View articleThe bogus Emulex press release sent by email and distributed over the wires wreaked havoc on the company's share prices and highlighted security weakn...
View articleLiving with PCs in the 1990s was a lot like living with mainframes in the 1960s. Just as in the '60s you couldn't go wrong buying IBM, so in the '90s ...
View article"Portal": great name, that. But there's a certain irony here, given that a portal signifies a doorway, something you move through. Yet on the web, por...
View articleResearch by both Gartner Group and Forrester found that the number of businesses in the e-marketplace space is likely to decrease in the coming as yea...
View articleTraditional companies may be paying more attention to online advertising, but they have long way to go to equal dot-com advertisers when it comes to a...
View articleIf you're reading this at your desk, you're working too hard. Enjoy your Labor Day: Fire up the grill, go to the beach, do whatever it takes to take a...
View articleThe online B2B marketplace is a crowded island, and only the strongest - and savviest - players will survive. The rules of the game are complicated, a...
View articleKim is pro-permission. Very. Don't get her wrong. But sometimes misunderstandings arise, and even the most "opt-in" of opt-in marketers can run afoul ...
View articleThe automated ad sales service and network will move globally inthe face of increasing competition. Read More...
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