Too Hard to Read?
Marketing

Too Hard to Read?

26y Jonathan Lehrer and Sara Marberry

Too Hard to Read?

OK, we may be getting older, but we're also going blind reading the copy on most web sites. Every day, we find ourselves inching ever closer to our co...

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Who's Best for the Rich?
Media

Who's Best for the Rich?

26y Dana Blankenhorn

Who's Best for the Rich?

If you've spent some time following the presidential race (get it done in August, and you don't have to worry about it during the football season), yo...

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Ask Jeeves to Feature Ticketmaster, CitySearch Content
Media

Ask Jeeves to Feature Ticketmaster, CitySearch Content

26y Christopher Saunders

Ask Jeeves to Feature Ticketmaster, CitySearch Con...

In its continuing effort to monetize its users, the question-and-answer search engine announced another premium content partner. Read More...

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Bigfoot Interactive, SDC to Offer Joint Services
Media

Bigfoot Interactive, SDC to Offer Joint Services

26y Christopher Saunders

Bigfoot Interactive, SDC to Offer Joint Services

The e-mail marketer strikes a data deal. Read More...

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Incubator Partners with High-Profile Brand Consultant Landor
Media

Incubator Partners with High-Profile Brand Consultant Landor

26y Christopher Saunders

Incubator Partners with High-Profile Brand Consult...

KnowledgeCube hopes to get its companies out of the dot-com industry's well-known brand muddle. Read More...

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Internet Retailers Look Toward Profitability
Audience

Internet Retailers Look Toward Profitability

26y Michael Pastore

Internet Retailers Look Toward Profitability

A survey by Shop.org and The Boston Consulting Group found that online retailers are making moves toward profitability. But will they ever catch multi...

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Internet Jobs Out There, Workers Are Missing
Audience

Internet Jobs Out There, Workers Are Missing

26y Michael Pastore

Internet Jobs Out There, Workers Are Missing

The Internet continues to create new jobs both directly and across other industries, according to a study by Andersen Consulting, which found the US c...

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Speed Bumps for Impulse Buyers
Marketing

Speed Bumps for Impulse Buyers

26y Cliff Allen

Speed Bumps for Impulse Buyers

Have you ever had a customer who was too eager to buy? Prospective customers can become so excited about finding a product or service with features th...

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Amazon.com, AOL Announce New Merchandising Deal
Media

Amazon.com, AOL Announce New Merchandising Deal

26y Christopher Saunders

Amazon.com, AOL Announce New Merchandising Deal

The two net giants announced an alliance that will make the online service Amazon.com's largest Internet partner. Read More...

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Demographics of the Net Getting Older
Audience

Demographics of the Net Getting Older

26y Michael Pastore

Demographics of the Net Getting Older

The number of seniors online will more than triple from 11.1 million in 1999 to 34.1 million in 2004, and they will account for 20 percent of all new ...

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PDA Sales Predict Coming of Wireless Web
Data insights

PDA Sales Predict Coming of Wireless Web

26y Michael Pastore

PDA Sales Predict Coming of Wireless Web

PDAs, once the hottest toys among the high-tech crowd, are going mainstream, which means sales are increasing. According to The NPD Group, PDA sales i...

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Want Great Content? Spice It up Yourself
Media

Want Great Content? Spice It up Yourself

26y Susan Solomon

Want Great Content? Spice It up Yourself

Want to spice up the content on your site? Here's a secret you probably already knew: The best copy comes from you, the organization posting the site....

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MP3.com, Expression Engines Forge E-Mail Marketing Deal
Media

MP3.com, Expression Engines Forge E-Mail Marketing Deal

26y John Townley

MP3.com, Expression Engines Forge E-Mail Marketing...

In its first big agreement since changing its business model and its moniker, Expression Engines teams with one of the Net's big names. Read More...

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Universal Pictures to Launch ReplayTV Ad, Branding Campaign
Media

Universal Pictures to Launch ReplayTV Ad, Branding Campaign

26y Christopher Saunders

Universal Pictures to Launch ReplayTV Ad, Branding...

The deal marks personal television's first advertising agreement. Read More...

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Whack-a-Flack: Kicking a Dead Cow
Marketing

Whack-a-Flack: Kicking a Dead Cow

26y Zhenya Gene Senyak

Whack-a-Flack: Kicking a Dead Cow

Whack-a-Flack is a nasty but funny little video game. But too much has happened to degrade the public relations profession in recent years for it to b...

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Patently Absurd
Media

Patently Absurd

26y Dana Blankenhorn

Patently Absurd

There's a problem with "business model" patents like Priceline's rights to all reverse auctions or Amazon's rights to one-click ordering. These patent...

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DDB Worldwide Integrates Interactive Properties into Tribal DDB
Media

DDB Worldwide Integrates Interactive Properties into Tribal DDB

26y Samuel Rosales

DDB Worldwide Integrates Interactive Properties in...

DDB Worldwide gathers its stable of interactive shops. Read More...

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Everyones a Marketing Expert
Marketing

Everyones a Marketing Expert

26y Neil Cohen

Everyones a Marketing Expert

It's nice to get buy-in from coworkers on your advertising campaigns. But marketers must maintain control of their product and process and not let the...

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Alternative Metrics: The Session
Media

Alternative Metrics: The Session

26y Jim Meskauskas

Alternative Metrics: The Session

Continuing his search for standards and alternatives to the existing forms of online media currency, Jim has an idea for a unit called the "session." ...

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Engage Inks Licensing, Cross-Promotional Deals
Media

Engage Inks Licensing, Cross-Promotional Deals

26y Christopher Saunders

Engage Inks Licensing, Cross-Promotional Deals

Pacts with content network Total Sports and online marketerAngara spread Engage's ad management and profiling products. Read More...

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Customers Always Come First
Marketing

Customers Always Come First

26y Randee Fagen

Customers Always Come First

No matter where you work, it's probably safe to assume that you've heard someone utter the phrase, "The customer is always right." Nowhere else is thi...

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RocketCash, Sprite.com Launch Teen Marketing Promotion
Media

RocketCash, Sprite.com Launch Teen Marketing Promotion

26y Christopher Saunders

RocketCash, Sprite.com Launch Teen Marketing Promo...

Both parties stand to gain big from an under-the-cap online currency giveaway. Read More...

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The Same-Day Problem
Media

The Same-Day Problem

26y Dana Blankenhorn

The Same-Day Problem

One of the biggest problems we face is connecting the Internet to the real world. The web serves as a giant catalog outlet but deliveries take too lon...

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Driving Retail With Content
Email

Driving Retail With Content

26y Kim MacPherson

Driving Retail With Content

If you've got an online retail site and publish an email newsletter, the idea is to sell and/or convert, right? Those lucky enough to have staff and d...

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The Sound of 'Ear Commerce'
Marketing

The Sound of 'Ear Commerce'

26y Beth Cox

The Sound of 'Ear Commerce'

You can navigate the web from your desktop, your laptop, your palmtop, your TV top... now you can web surf from your telephone, too. Venture capitalis...

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July 2000 Internet Usage Stats
Audience

July 2000 Internet Usage Stats

26y Michael Pastore

July 2000 Internet Usage Stats

The average activity for a Web user in July 2000, as reported by Nielsen//NetRatings Inc. Read More...

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Banner Life Spans Coming Up Short
Ad Industry Metrics

Banner Life Spans Coming Up Short

26y Michael Pastore

Banner Life Spans Coming Up Short

More than 7,000 new banner ads appear online every week, but their life span compares with that of many insects. Rare is the banner that sees two mont...

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