Your company's surface area includes every touchpoint where a customer is able to learn, see, hear, or interact with the company. The goal of all mark...
View articleMany e-tailers are now worth more dead than alive. That's because the value of many e-tailers' stock equity is lower than the value of the cash they h...
View articleIt pays to listen to customer complaints. A customer who invests the time to make a suggestion, even a nasty complaint, is giving you leverage for inc...
View articleReal Media secured additional cash from investors, offsettingthe ad server's mounting expenses. Read More...
View articlevTrails' surfing product will be marketed as a group tour serviceonthe site. Read More...
View articleJupiter's report about the future of online advertising is basically a "good news/bad news story." The good news for marketers is that online ad spend...
View articleOpt-in email sounds like an advertiser's dream: thousands of people who have asked to receive sales information. But the term "opt-in" is almost never...
View articleOnline precision marketing company Naviant announced it would bepursuing a new sales channel for its products Wednesday. Read More...
View articleDana missed a start-up on the exhibit floor at Jupiter's Online Advertising Forum. Impower has its TransAct pay-for- performance network coming out of...
View articleAdForce forges a partnership to cement its position in the wireless ad serving industry. Read More...
View articleIn today's search engine environment, one must perform periodic daily, weekly and monthly maintenance to stay listed in the engines. This can become r...
View articleRich media interstitial startup Net-mercial announced its intentionto enter the ad network space. Read More...
View articleThe dramatic growth in e-business is causing demand for colocation space and Web hosting in Europe to become a hot commodity. Read More...
View articleMany of the Web's largest sites use multimedia content, but a report from Forrester Research found that broadband users will eventually favor sites th...
View articleThe top Digital Media/Web Properties for the month of July 2000, according to Media Metrix. Read More...
View articlePick one: Napster is the liberator of those unfairly oppressed by high CD prices. Or, Napster is the end of intellectual property and copyright. Those...
View articleHere's an alternative to the media currency of impressions and clicks as a unit of exchange: audience and session. It can be difficult for most sites ...
View articleClickAction nets a second high-profile client-partner in as manyweeks. Read More...
View articleNow that email threatens to supplant snail mail, the U.S. Postal Service has plans that place email squarely in the middle of the hottest issue raging...
View articleOne of the things that's lacking on so many corporate web sites is a personal touch that humanizes the site. Many times a founder is associated with t...
View articleIt's not surprising that people obsessed with their privacy will still give away a ton of private information for a lottery ticket. Their concern has ...
View articleDelivery of banner ads, online promotions and clickthroughs weredisrupted for about an hour and half on Friday. Read More...
View articleDoubleClick's Sonar Network announced a major agreement withNexchange today. Read More...
View articleThe Internet is transforming the way consumers interact with brands. As the number of web pages on the Internet continue to escalate at astronomical l...
View articleSuddenly, just how much bang you can get for your promotional buck matters. While publicity with its cachet of credibility and enormous reach still qu...
View articleDiscount retailer Target and America Online announced the firstprograms emerging from the pair's recent alliance. Read More...
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