Online advertising revenue is expected to reach $16.5 billion by 2005, according to research by Jupiter Communications, but the rapid growth will, und...
View articleAndy recently got asked: "Why is ClickZ profitable while Salon is not? You both provide edgy and entertaining online content for intelligent readers. ...
View articleHere are the results of the pop quiz we gave you a few weeks ago. We asked you to take a look at the email- marketing tests conducted by e-marketer Di...
View articleLifeMinders rolls out the first use of its newly-acquired wireless message delivery system. Read More...
View articleBill questioned if rich media was still alive last week, but what was he thinking? It's amazing how many people are suddenly stepping into this space,...
View articleDo our major political parties differentiate themselves on Internet-related issues? Fact is that on most questions the parties themselves are divided,...
View articleHow can you get customers to prefer you over the competition? It's a matter of trust. People trust you when you give them power. You can lead them to ...
View articleAn offshoot of the American List Counsel gets even deeper into the Internet marketing business. Read More...
View articleBusiness-to-business Web advertising is set to soar. Read More...
View articleWhy is much of the stuff we see on our screens so boring? Open up Microsoft Outlook and you see gray on gray, clip- art icons, and a hint of blue. Ope...
View articleUBid leaves DoubleClick and chooses AdForce's serving solution. Read More...
View articleThe varying definitions of the term "ad view" can be a problem for media buyers. The industry seems to be OK with using the terms "ad view" and "impre...
View articleLast week Oliver gave an overview of the statistical tools available today. This week he tells us how counters and log analyzers differ in defining a ...
View articleDSL is surpassing cable modems as the method of choice for high-speed Internet access in the US, but before it can make a big dent in the residential ...
View articleIt's important to be careful when using small test budgets, as they are often misleading and can misrepresent the potential of a proper ad campaign. A...
View articleAre we back to discussing whether or not the earth is flat? There appears to be significant physical evidence that the web is much larger than search ...
View articleThe number of Web-enabled cellular handsets is expected to reach a 95 million in 2004, but marketers must resist imposing their Web strategy to reach ...
View articleA research firm declares that the rumors of Internet advertising's death are greatly exaggerated. Read More...
View articleOne-third of Web businesses are in the b-to-b space, according to a report by ActivMedia Research, but online sales aren't often the goal of their onl...
View articleSean's in hot water for shopping offline then buying online after a salesperson helped him decide on a cell phone. The service wasn't enough to close ...
View articleAn advertising ASP joins forces with a big player. Read More...
View articleRussell Gillam thinks that streaming rich media just met its match. Read More...
View articleEngage pulls new partnerships and products out of its bag of tricks. Read More...
View articleEven the most popular e-tailers have only average execution when it comes to customer service on the Web, according to a survey of the 50 most popular...
View articleJournalists are looking around the corner to the Next Big Thing, which happens to be the Olympic Games. It's going to be very exciting. But the big st...
View articleA new study provides insight into how to attract teen clicks. Read More...
View articleIt's hard for marketing professionals to not look at the world differently than most folks. We're always on the lookout for new ideas to reach our aud...
View article