Visa is starting to crack down on Internet merchants. The move threatens the ability of all small web businesses to take credit cards. Visa started id...
View articleTwo companies launch an integrated campaign targeting a localaudience. Read More...
View articleThanks in large part to the Internet and other new technologies, the communications industry will remain the fastest-growing sector of the US economy ...
View articleDoes personalization in advertising work? Janet and Nancy got a lot of feedback, both pro and con on this question. Many readers wrote to describe how...
View articleBuying a cell phone can be a very messy business. There are dozens of phone brands and models to choose from and oodles of service providers with a di...
View articleIt may have an image problem (no pun intended), but for all of its bad press, the 468 x 60 banner remains far and away the most popular advertising fo...
View articleWhy has "permission marketing" proved so popular among marketers? Good question. It seems permission marketing has exploded because the phrase itself ...
View articleWireless is huge in countries like Finland, Sweden, and Japan, but it will be 18 months or so before the wireless Internet becomes a killer app in the...
View articleThe number of Internet users in China has reached 12.3 million people, according to research by Internet measurement firm iamasia. Read More...
View articleThe rich media advertising firm dips into databases for its latestproduct enhancement. Read More...
View articleVariety appears to be the spice of life for advertising-supported Websites. Read More...
View articleCustomer loyalty. A coveted treasure we all strive for. What's the best way to achieve it, and where does it come from? A good portion of it stems fro...
View articleThis introduces a new ClickZ column, B2B Marketing, starting next Monday. It's on the bleeding edge, and it's all about businesses aggressively levera...
View articleSnapfish makes a play for Juno users. Read More
View articleContinuing the sordid technical details in the life of an impression, Tig sorts out such implications as: Are clients being cheated? Is the data good ...
View articleA company offering self-service market research tools, makes movestoexpand its capabilities. Read More...
View articleIf you were reading Richard last week, you'd know that we're in the process of buying web-development services. So far, we have a goal for our site; w...
View articleTV image spots serve to do nothing more than build name recognition (often confused with any real branding). Not that there's anything wrong with that...
View articleFor the first two years of ClickZ's history, it was just Ann and Andy, along with two or three others who managed to do it all: get the articles, get ...
View articleIt's much more fun to brag about the size of your affiliate network, but really, who cares? When you talk to fellow affiliate marketers, it's more int...
View articleSelf-service Internet ad network adds travel portal to itsofferings. Read More...
View articleThis just in from the "Emperor Has No Clothes" Department. Wireless Application Protocol (WAP) is dead. It's a stiff bereft of life, it rests in peace...
View articleBy 2003, online marketplaces must be managed strategically as part of the selling channel mix. Short-term, stopgap tactics will not suffice when the n...
View articleTwo recently-launched "personal homepages" aren't exactly what theyseem. Read More...
View articleL90 launches "back-to-school" promotion for Adidas. Read More...
View articleThe Top 20 e-tailers of July 2000, according to PC Data Online. Read More...
View articleEngage Business Media wants to be the Internet ad vendor formarketers targeting farmers. Read More...
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