A Direct Marketing Association survey shows nearly 70 percent direct marketers are profiting online. Read More...
View articleHow can you build a brand on a canvas smaller than a matchbox? What if you could use only one color (say black on a green background), you had no scop...
View articleEmail marketers know that targeting is key. TechTarget put its energy into creating highly targeted email campaigns resulting in excellent click-throu...
View articleChris doesn't like ad agencies. Especially big ad agencies with powerful brand names. Why slam ad agencies from within their ranks? Because something'...
View articleThe first quarter of 2000 marked the first time the number of women online in the US surpassed that of men, according to a report by Media Metrix and ...
View articleRich Media is undergoing a bit of transmogrification. People are backing away from the term. Newer players have latched on to it. New technologies pic...
View article3Com's latest branding campaign will support its new"radically simple" focus. Read More...
View articleA Direct Marketing Association survey shows nearly 70 percentdirect marketers are profiting online. Read More...
View articleDid you know you can get a lot of statistics about your web site visitors? This data can be vital in helping you market your products and services. Ol...
View articleA leading e-mail marketer moves into a new space. Read More...
View articleThe start-up life is associated with youth, obscene hours, and a total commitment to the company. There will be times in a creative business, whether ...
View articleFinding experienced online media planners can be a chore. Six years after the commercial explosion of the web, there's a lot online media management n...
View articlePeople subconsciously resist formal training because it poses the risk of failure. Employees only grudgingly accept training when it's required for ce...
View articleInternet Advertising Bureau makes a move to win points fromconsumer privacy advocates. Read More...
View articleWhile early adopters have dominated the CanadianInternet scene until now, a new influx of mainstream consumers areabout to change the rules of the gam...
View articleInternet directories have become very popular search tools. There's an advantage to being listed in a directory versus a search engine because directo...
View articleInternet ad spending rises significantly in July. Read More...
View articleWebADTV adds print and audio archiving capabilities to itsdigital management system. Read More...
View articleThe worldwide market for the ASP industry is forecast to grow from $1 billion in 1999 to $3.6 billion in 2000, to more than $25.3 billion by 2004, acc...
View articleWhat Mary Meeker, Henry Blodget, and Internet stocks generally need is a solid floor price on which they can grow. What they need is a Mr. Potter, the...
View articleThe Top 50 sites of July 2000, according to PC Data Online. Read More...
View articleJudge rules that anti-spam organization can continue to blockHarris Interactive's e-mail. Read More...
View articleThe average activity for a Web user in June 2000, as reported by Nielsen//NetRatings Inc. Read More...
View articleToday, buzz can travel around the globe in a matter of days as networks of consumers email each other, chat, and post their opinions online. More than...
View articleDoubleClick and AltaVista restructure and extend theirrelationship. Read More...
View articleHarris Interactive removes AOL from the list of defendants in a "spam" legal battle. Read More...
View articleIncreased spending by traditional advertisers drove growth inInternet ad spending during first quarter. Read More...
View article