Internet start-ups have some business practices not typically found in the analog business world - like the concept of "stealth mode." This is the act...
View articleAfter serving more than 12 million streaming ad insertions, the company is now offering an interactive aspect to its service. Read More...
View articleOnline "advertainment" portal Advertain.com is jumping on the latestmarketing bandwagon. Read More...
View articleAll of the emphasis on winning and retaining customers has paid off for someone. Revenues in the CRM application market are on the rise, according to ...
View articleEver notice most stories from web site content providers are written by the prolific talents of some guy named "Reuters" and his cohort, "AP"? As the ...
View articleThere are an infinite number of B2B models that can be implemented as companies of all sizes try to figure out how to use the web to generate greater ...
View articleWe already know we need to place emphasis on service and value in order to get that loyalty momentum going, meaning that things like timely delivery o...
View articleWhen you get permission from people to send them a newsletter or email from time to time, make sure you're prepared. Because one of the fastest ways t...
View articleAs the incentive space continues to heat up, the ad network unveileda new version of its AwardTrack platform Monday. Read More...
View articleTotal online sales increased by less than 1 percent in July of 2000, from $4.01 billion in June to $4.03 billion, according to the NRF/Forrester Onlin...
View articleWhile the number of Internet users with annual household incomes of less than $25,000 has grown nearly 50 percent, outpacing the growth of total Inter...
View articleIf youve ever tried to get a merchant credit card account so you can accept MasterCard, VISA, etc., you know how impossible this can be if you're not ...
View articleAfter weeks of the pros and cons of profiling, Nancy and Janet give a final wrap-up on the "state of the art" use of profiling in ad targeting. Behavi...
View articleAsian portal SOHU.com said the network, owned by a rival, will handleits Web ad sales and serving. Read More...
View articleAvenue A enlisted another partner Monday with an eye to keepexpanding its capabilities. Read More...
View articleThe interactive agency nabbed a marquee client to complement itsretinue of offline brand names. Read More...
View articleBush and Gore are probably in general agreement over the "need" for the police to snoop on what you do and say online, along with the "need" for all t...
View articleThe free ISP will support Amazing Media's ad creation and trackingplatform. Read More...
View articleThe dirty secret of the Internet revolution is its class structure. The fact is, that for every Internet entrepreneur, we find dozens of men and women...
View articleIt's official: A woman's place is online. A recent study by Media Metrix and Jupiter Communications tells us that the population of women on the Inter...
View articleThe top 25 Web properties of July 2000, according to Nielsen//NetRatings. Read More...
View articleTargeting. Whether it's carefully selecting sites to reach a precise demographic, or using sophisticated profiling techniques to find that needle-in-t...
View articleThe content portal confirmed it recently acquired the niche online adnetwork. Read More...
View articleOpt-in email service snags big-name client. Read More
View articleRichard continues the description of a specification you need to put together to present to web-design firms for a quote. Section by section, he tells...
View articleWe often hear about the benefits of an affiliate program: excellent return on investment, branding, etc., but the costs that go against these benefits...
View articleUnicast conquers distant shores with new deal. Read More...
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