Time spent on mobile has eclipsed desktop/laptop use for people in the U.S. and parts of Europe. So if you're running digital marketing programs or po...
View articleThe concept of flat design has been around for some time now, but its recent rise in popularity is largely tied to the increasing use of mobile: Flat ...
View articleThere are specific processes inside of marketing automation platforms that are subject to the opinions of the users. The two best examples of this are...
View articleHollywood's biggest night, the Academy Awards, shows how paid and earned media work better together. Read More...
View articleE-commerce savvy consumers in China display distinct behavioral patterns and smart retailers should be able to use these to reinforce their digital st...
View articleAdap.TV just released its new service, an interesting and unavoidable extension to the existing Audience Path: programmatic buying for linear TV, crea...
View article"Single Stories" is a video series featuring some of the world’s "most discerning men." It targets novice single malt drinkers who predominantly self-...
View articleIf we wish to grow our relationship with our clients, and be viewed more as partners than subordinates, we need to provide the level of value commensu...
View articleThe email marketing world has been abuzz with the news of Gmail adding a prominent unsubscribe link to their emails - is this a good thing or a bad th...
View articleClickZ spoke to Denise Karkos, chief marketing officer of TD Ameritrade, to understand how the financial institution is adapting to the digital and so...
View articleThe next generation of innovation will not leverage massive data stores in the cloud - it will happen on-page, and in real time-without cookies. We ca...
View articleIf your website is hosted outside of China, localizing your SEO strategy for the country has its challenges. Here are two tips that could help. Read M...
View articleTwitter has further cast its advertising net to the broadcast industry by onboarding ABC for packaged real-time coverage of the much-awaited Academy A...
View articleThe video initiative features quick, six-second makeup and beauty video tutorials available on Twitter, Facebook, and Instagram. Read More...
View articleTo push its new plan for the modern American family, Sprint is partnering with HelloGiggles to host a virtual Oscar party on Twitter that invites the ...
View articleIf cable companies can modernize and improve their customer service, they will be on their way to competing with the more modern companies. But contin...
View articleAlthough many think that paid and organic search clicks have been overvalued, the truth is that much of the value of search marketing - and search cli...
View articleEmployee advocacy is the marketing channel your team needs to amplify the reach of that content, and double the effectiveness of your marketing progra...
View articlePart two in a series exploring how to understand and measure the return on investment in analytics. This week it's time to look at the returns generat...
View articleIt seems great content is winning out over interactivity, so what could this mean for publishers everywhere? Can operational expenses be reduced, or s...
View articleRand Han, Resonance China's founder and managing director, thinks LinkedIn will create a content vehicle customized to China, but a Forrester analyst ...
View articleAn introduction to cross-device targeting, and the hype surrounding it, and its implications for advertisers in Asia. Read More...
View articleGoogle has partnered with FOX to offer "American Idol" fans the chance to vote for their favorite season 13 contestants directly from its search resul...
View articleIf you follow or like a Page on Facebook, and another Page tags that page on Facebook within their own post, there's a higher likelihood that you'll s...
View articleThe Macy’s exclusive clothing brand has launched an Instagram-heavy campaign for its Millennial consumers that will provide music and other digital co...
View articleGeico ads on prime video content are just a part of the brand's big long-term strategy with Amazon, Horizon Media says. Read More...
View articleAfter announcing a partnership for programmatic ad exchanges with Local Media Consortium as well as Yandex, Google is continuing its sweep of the land...
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