Online ad network FlycastCommunications Tuesday inked a deal to provide British Telecom's Yellow Pages with adservices, an agreement which gives the C...
View articleWeb traffic is fracturing into two broad-based camps, a fewbroad-based portals and thousands of vertical sites, and theresult is a new battle for onli...
View articleAdvertising company 24/7 MediaTuesday chose Renegade MarketingGroup as its agency of record for a global $5 million brand buildingcampaign. Read More...
View articleThose dot-coms that anted up the $2.2 million plus per Super Bowl spot arereaping increased traffic in the aftermath of the highly-rated game. Read Mo...
View articleAverage CPM rates slipped four percent in 1999, yetthe number of sites seeking to advertise grew 135percent last year, probably due to the boominge-co...
View articleFamilies and teenagers are the fastest growing groups of users on theInternet, according to figures released Friday by Sydney-based researchgroup Medi...
View articleAmerica Online on Monday launched a newonline-offline consumer loyalty network with American Airlines, and chose rewards player Netcentives to provide...
View articleSweepstakes and promotions player Webstakes Monday changed its name to Promotions.com in an effort tode-emphasize its business-to-consumer Web site an...
View articleFor years, start-up companies and old-media execs alike have repeated amantra-like phrase: "When there is broadband, everything will be different." Re...
View articleDana was talking to alawyer who started a legal discussion list on technology issues - a rare thing in the legal profession. Why? Good forum moderatio...
View articleAdvertising company 24/7 MediaMonday re-launched ContentZone, anad serving network for sites that get fewer than one million monthlyimpressions. Read ...
View articleNick tells you about a customer who experienced a shipping screw-up. The company didn't acknowledge making a mistake because its computer said it hadn...
View articleSay you've sent out a large email promotion and are reading your preliminary results. You got a ten-percent click- through response. Is that cause for...
View articleSurveys are everywhere on the web. Fact is, however, many surveys on the web are lousy. From the respondent's point of view, they can be annoying, cum...
View articleAdvertising leader DoubleClickMonday launched a new mass-reach network called the Sonar Network, as the company's answerto 24/7 Media's network. Read ...
View articleHot leads, qualified prospects, warm bodies ready to buy. Every salesperson wants those leads. Few of us like to spend our selling time talking to tir...
View articleYou want to look at the numbers before signing over your estate to the cult of one-to-one personalization. Only a handful of case studies on the topic...
View articleGO.com, the Internet arm of the Walt DisneyCo., Thursday agreed to give pet supplies e-tailer Pets.com promotion on its network, as wellas marketing o...
View articleOne of the popular topics of traditional media these days is the onslaught of dot-com ads during the Super Bowl. As the story goes, it is the big chan...
View articleA California woman filed suit against DoubleClick Thursday, accusing theadvertising firm of illegally collecting and selling consumers' personalinform...
View articleWhen Amazon launched its Associates Program in July 1996, it was truly breaking new ground and pioneering a completely new category. Fast-forward to t...
View articleInternet direct marketer and loyalty player MyPoints.com on Thursday ventured intothe offline world with the acquisition of Alliance Development Group...
View articleWhat's your marketing model? That process by which you get your message out to the folks you want to attract, in a way that makes them want to buy fro...
View articleDana reports the saga of Joe Rand and his Dezzerts.com. The problem with selling cheesecake online isn't stimulating the taste buds, or arranging affi...
View articleWhat's the role of retailing in the Internet marketing future? Martin envisions big entertainment centers - the "Disney Worlds" of shoes, cars, and so...
View articleHere we are, safely landed in the new millennium, but have we retired those worn-out 20th-century atoms-and-ink PR tactics? Len doesn't think so. Don'...
View articleMonster.com, whose "When I Grow Up"commercial from last year's Super Bowl, has proven to be one of the mostmemorable of the year, Thursday unveiled it...
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