Internet ads targeted at getting consumers to request a particular drugwhen at the doctor's office have been stunningly effective compared toother med...
View articleNick had a bad dream. He woke up and found that his home was full of free stuff. Free appliances. Free food for the dog. Free clothing. Even a free en...
View articleThe explosion of rich media advertising in 1999 was just that, and it forced many traditional advertising agencies to evaluate how they could offer th...
View articleThe Latin American Internet services market will see robust growth over the next five years, according to a report by IDC Latin America. Read More...
View articleOnMoney.com Monday said it is kicking off a $30 million broadcast, print and radioadvertising campaign with a commercial during Super Bowl XXXIV. Read...
View articleIn examining your sales process, if you find that your Internet ad sales team closes essentially every account they go after, be worried. It means the...
View articleDana spent the weekend at an airport hotelin Los Angeles, trying to help 300 business people get their arms around this thing called the Internet. Att...
View articleChristian portal iBelieve.com onMonday launched a $10 million nationwide advertising campaign, with buys onboth Christian-oriented and mass media. Rea...
View articleSales of personal digital devices, PDAs, MP3 players, and smartphones, passed $7 billion in 1999, according to Strategy Analytics, while PC Data found...
View articleOnline cosmetics player Beautyjungle.com on Monday launcheda $20 million image campaign featuring supermodel Fernanda Tavares andhighlighting the prem...
View articleTHAT is the question. There truly are no hard and fast rules when it comes to this topic because things are changing too rapidly. While it's true that...
View articleUpstart Internet company, AdSavers.com, is taking therewards-for-viewing-ads model a little closer to the consumer, with a newproduct that pays users ...
View articleThe elevator pitch is something most small-business folk only get to dream about - it's those few precious words that can unlock big bucks from a VC g...
View articleThe Top 25 Web properties for the month of December 1999 ranked by unique audience according to Nielsen//NetRatings Inc. Read More...
View articleOnline music retailer CDNOW and Pizza Hut on Fridayjoined for a promotion that gives buyers of a New Yorker pizza a freecustom CD, with songs from the...
View articleSchwab's $1.3 billion purchase of U.S. Trust is a deal similar to AOL-Time, both because Schwab does most of its business online, and because Schwab p...
View articleThe average activity for a Web user in December 1999, as reported by Nielsen//Net Ratings Inc. Read More...
View articleAmerica Online's merger with Time Warner allows each company to get a piece of the Internet future they couldn't get alone. Time Warner brings to the ...
View articleIncentives-based direct marketer Cybergold and software maker Cydoor Technologies on Friday teamed up tocreate a program that lets software developers...
View articleOnline drugstore PlanetRx.com onFriday teamed with MemberWorks, adeveloper of membership programs, in a marketing pact that has each companypromoting ...
View articleStudent market company CollegeClub.com this week signed a three-yearmarketing agreement with Sony Corp. of America (SCA) andSony Pictures Entertainmen...
View articleGrowing your base of affiliates requires every bit as much thought and attention as growing your customer base - in fact, some might argue it's even m...
View articleEngage Technologies, CMGI's flagship advertising company, onThursday acquired ad networks Flycast Communications and AdSmart, which are both alsomajor...
View articleFive years ago, when the web was new, the idea of having a credit card number stolen online seemed ludicrous. The real danger, we quickly learned, lur...
View articleAd serving firm AdForce this weekforged an alliance with Media999,SoftMedia Consulting Group's advertising network, aimed at helping eachother better ...
View articleThe Top 50 Digital Media Web sites and properties for the month of December 1999 ranked by unique audience according to Media Metrix. Read More...
View articleFinally Nike has done what many observers expected the company to do last year. Nike Retail Services, Inc. introduced Nike iD, an interactive site tha...
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