NBC and its Internet arm, NBCi, this week struck a deal swappingadvertising on its TV network and promotion on Snap.com for equity in Flooz.com, an on...
View articleTom's not a tremendous fan of media plans that are put together solely on the basis of what syndicated research companies say about sites' demographic...
View articleBusiness-to-business ad network B2Bworks Thursday hooked up with datacollection firm InfoXpress.com, in apartnership to market one another's products....
View articleBill went in search of the future of rich media at the Las Vegas Consumer Electronics Show. Where he found everything - no matter how ridiculous - is ...
View articleDotty E. Nuff-Sunn has this great big wall-to-wall National Geographic map of the United States in her living room with about 30 dots plotted on it. S...
View articleMaMaMedia, a Web site aimed atchildren ages five to twelve, and the MinuteMaid Co. inked a wide ranging deal Thursday that puts the Internetcompany's ...
View articleCopywriters are always getting into arguments with art directors. It's like the Hatfields and McCoys. The Capulets and Montagues. They do battle daily...
View articleWhat happens when worlds collide? Explosions that impact us all. And what's going to be the impact of the collision of the analog and digital worlds? ...
View articleConsumer marketing firm Bounty SCAWorldwide and Alloy Online, acontent and e-commerce site for teens, this week partnered to offeradvertisers multi-me...
View articleThe future looks bright for e-commerce in Canada. According to a report by Ernst & Young, Canada shows the largest potential of non-buyers intending t...
View articleCredit card issuer MBNA America Bank andbarnesandnoble.com on Wednesdayinked a wide ranging marketing deal that includes the development of aco-brande...
View articleThe worldwide cable modem market displayed vigorous growth in the third quarter of 1999, with shipments of cable modems for connection to PCs reaching...
View articleIn last years battle over "open access," Excite@Home representatives often defended themselves by noting that, while they had exclusive carriage contr...
View articleFirst, there was the Super Bowl advertising hype from dot-com companies,now in its second year. But we'll probably think of that din as peacefulwhen c...
View articleQualcomm, which makes the popularEudora e-mail program, this week chose advertising network Real Media to sell ads in the free,ad-supported version of...
View articleThe thinkers behind some of the most memorable Super Bowl television spots-- Monster.com's highly-acclaimed adon last year's Super Bowl broadcast, and...
View articleAdvertisers are beginning to notice that the Internet, long regarded as a hangout for men, is becoming is becoming a place where they can reach women ...
View articleJim's already reminded buyers and planners to make very clear to site reps just what it is they are looking for when shopping sites for placing ads. B...
View articleIntranets.com, an idealab!-incubated company that providesfree collaboration sites for businesses, on Tuesdaykicked off a $10 million national adverti...
View articleSpending on online advertising rose to $1.2 billion in the third quarter of1999, putting the industry on track for a $4.4 billion dollar year,accordin...
View articleWhat's FUD, you ask? It's an acronym that describes the strategy some Internet businesses use to build up buzz and cow the competition: Fear, Uncertai...
View articleIn the last year, free access providers like NetZero, AltaVista and Free-PC have gotten a lot of ink. Jeff argued in his last column that Internet use...
View articleOxygen Media, the online network whichwill be paired with a cable channel aimed at women, this week struck anadvertising deal with MSN Hotmail topromo...
View articleVoice, data, and Internet service provider Broadwing Wednesday will launch its first national advertising and marketing effort, a ten-month-long campa...
View articlePersonalization firm NetPerceptions this week bought data analysis company KD1 for around $126 million in stock, in abid to create a more compelling t...
View articleWeb measurement firm Media Metrix examines where Web surfers in the US and Europe go when they are visiting sites not in their own country. Read More...
View articleCost-per-click player TeknoSurf.com Tuesday changed its name to Advertising.com and hired former DoubleClick VP of businessdevelopment, Jeffrey Dickey...
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