Online Travel Consumers Seeking More Options
Marketing

Online Travel Consumers Seeking More Options

26y Michael Pastore

Online Travel Consumers Seeking More Options

GartnerGroup has come up with some pretty lofty projections for the online travel market, but consumers say they would buy all of their travel over th...

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AdForce Partners with Akamai to Speed Ad Delivery
Media

AdForce Partners with Akamai to Speed Ad Delivery

26y Pamela Parker

AdForce Partners with Akamai to Speed Ad Delivery

Ad delivery and management firm AdForce, which is majority-owned by CMGI, on Thursday teamed with Akamai Technologies, a company whoseproduct speeds t...

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AdKnowledge Opens First European Office
Media

AdKnowledge Opens First European Office

26y Pamela Parker

AdKnowledge Opens First European Office

AdKnowledge, which provides onlinemarketing management services, on Thursday said it was opening its firstEuropean office in London. Read More...

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Experienced Internet Shoppers Satisfied with Online Shopping
Audience

Experienced Internet Shoppers Satisfied with Online Shopping

26y Michael Pastore

Experienced Internet Shoppers Satisfied with Onlin...

In separate studies of online holiday shoppers, Andersen Consulting found that experienced Web users had good experiences, and PC Data found home Inte...

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Lucasfilm's Online Arm Picks L90 as Ad Sales Firm
Media

Lucasfilm's Online Arm Picks L90 as Ad Sales Firm

26y Pamela Parker

Lucasfilm's Online Arm Picks L90 as Ad Sales Firm

Lucas OnLine, the Internet division of Lucasfilm, has chosen ad andmarketing company L90 to represent its sites to advertisers. Read More...

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Europe Sees Big Gains in Internet Usage
Audience

Europe Sees Big Gains in Internet Usage

26y Michael Pastore

Europe Sees Big Gains in Internet Usage

Internet penetration and e-commerce has made its way down from Europe's Nordic nations to take the continent by storm, according to a report by IDC. R...

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McAfee.com, AOL Strike Distribution, Advertising Deal
Media

McAfee.com, AOL Strike Distribution, Advertising Deal

26y Pamela Parker

McAfee.com, AOL Strike Distribution, Advertising D...

McAfee.com, the anti-virus and computertools provider, on Wednesday trumpeted a two-year distribution andadvertising deal with America Online,which ca...

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The Revolution Is Coming
Marketing

The Revolution Is Coming

26y Sean Carton

The Revolution Is Coming

Sean tells a cautionary tale about what happens when the pace of change overtakes us, flipping what we thought we knew upside down and changing all th...

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Amazon Benefits from Q4 Spending Surge
Audience

Amazon Benefits from Q4 Spending Surge

26y Michael Pastore

Amazon Benefits from Q4 Spending Surge

Amazon.com, the online retailer named for a river that drains an entire continent, drained the wallets of online shoppers everywhere in the fourth qua...

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Internet Gold Signs DoubleClick for MSN Israel
Media

Internet Gold Signs DoubleClick for MSN Israel

26y Douglas Quenqua

Internet Gold Signs DoubleClick for MSN Israel

Israeli ISP Internet Gold thisweek inked a deal with DoubleClick to manage advertising on the upcoming MSN Israel portal. Read More...

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Adauction.com Adds Demographic Info, Alerts
Media

Adauction.com Adds Demographic Info, Alerts

26y Pamela Parker

Adauction.com Adds Demographic Info, Alerts

Adauction.com, a marketplace for thebuying and selling of online and other media, has addedNielsen/Net Ratings data toits site, so potential buyers ca...

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The Y2K Bug Was in the Channel
Media

The Y2K Bug Was in the Channel

26y Dana Blankenhorn

The Y2K Bug Was in the Channel

There is a serious Y2K problem, after all, and it originates from Cybercash's ICVerify unit, recently victimized by a cracker-embezzler who tried to p...

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MyPoints.com Lands About.com as Partner
Media

MyPoints.com Lands About.com as Partner

26y Pamela Parker

MyPoints.com Lands About.com as Partner

Loyalty and direct marketing player MyPoints.com this week partnered with About.com to build a co-branded rewardsprogram, which lets members earn poin...

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Flycast Rolls Out Newsletter Network
Media

Flycast Rolls Out Newsletter Network

26y Pamela Parker

Flycast Rolls Out Newsletter Network

Advertising network FlycastCommunications on Wednesday launched a newsletter network, which willallow advertisers to make run-of-network and run-of-ca...

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The Keyword Shuffle
Media

The Keyword Shuffle

26y Jim Meskauskas

The Keyword Shuffle

It's the middle of 1995, and Jim and his media counterparts are sitting in a small conference room in Wired's original San Francisco office. Some craz...

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Orb Digital Markets Wireless Ad Tracking
Media

Orb Digital Markets Wireless Ad Tracking

26y Pamela Parker

Orb Digital Markets Wireless Ad Tracking

Ever thought about checking the results of your online ad campaign whileyou're in a meeting or out at lunch? Read More...

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UCI Web Group Acquires Third Street Interactive
Media

UCI Web Group Acquires Third Street Interactive

26y Pamela Parker

UCI Web Group Acquires Third Street Interactive

UCI Web Group, an Internet servicesholding company, this week snatched up interactive agency Third Street Interactive, continuingits roll-up strategy....

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E-Stamps Chooses Playoffs Over Super Bowl
Media

E-Stamps Chooses Playoffs Over Super Bowl

26y Pamela Parker

E-Stamps Chooses Playoffs Over Super Bowl

E-Stamps, an online postage provider,on Tuesday said it was passing on high-priced Super Bowl advertising infavor of more, but less high-profile, ads ...

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Digital Impact
Email

Digital Impact

26y Team ClickZ

Digital Impact

Digital Impact personalizes email marketing to help companies increase the lifetime value of their online customers. Read More...

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Partnership Marketing Goes Beyond Permission
Marketing

Partnership Marketing Goes Beyond Permission

26y Sandeep Krishnamurthy

Partnership Marketing Goes Beyond Permission

Seth Godin's permission marketing has become one of the most powerful ideas to shape the way advertising and promotions are conducted on the web. The ...

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HotJobs.com Files Suit Against AOL Subsidiary over Ad Deal
Media

HotJobs.com Files Suit Against AOL Subsidiary over Ad Deal

26y Pamela Parker

HotJobs.com Files Suit Against AOL Subsidiary over...

Online employment site HotJobs.com hasfiled suit against Digital Cityover the AOL property's cancellation of anad agreement after it made an exclusive...

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The Dumbest Merger Ever
Media

The Dumbest Merger Ever

26y Dana Blankenhorn

The Dumbest Merger Ever

America Online is buying Time Warner for $166 billion. The market is cheering. In fact, this is the dumbest merger ever. Time Warner is doing this mai...

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MessageMedia, RadicalMail Team to Deliver Streaming Ads
Media

MessageMedia, RadicalMail Team to Deliver Streaming Ads

26y Pamela Parker

MessageMedia, RadicalMail Team to Deliver Streamin...

MessageMedia, which delivers andmeasures e-mail marketing campaigns, this week partnered with RadicalMail to integrate thecompany's technology into it...

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Leaving Tracks
Marketing

Leaving Tracks

26y Cliff Allen

Leaving Tracks

We all want people to stay on our web site for long periods of time, but people do move on to other sites. So where do they go? What can we learn abou...

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My Stinky Seven Redux
Marketing

My Stinky Seven Redux

26y Michael Fischler

My Stinky Seven Redux

Remember when Mike gave you his "Seven Best Reasons to Stay Offline"? Well, plenty of you sent him your own stinklists, and the stinks they list run t...

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24/7 Media Buys Sabela Media, IMAKE For $75 Million Each
Media

24/7 Media Buys Sabela Media, IMAKE For $75 Million Each

26y Pamela Parker

24/7 Media Buys Sabela Media, IMAKE For $75 Millio...

Advertising and marketing firm 24/7Media on Monday acquired SabelaMedia, an ad serving firm with roots in Australia, and IMAKE, which makes technology...

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Database Marketing 101: Part 1
Email

Database Marketing 101: Part 1

26y Kim MacPherson

Database Marketing 101: Part 1

Kim gets tons of email and responds to a number of offers out there. So what does thisget her? Some good products, ideas, and reading material. But al...

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