Tom addresses buying online ad inventory from networks. For some clients, and even some planners, there seems to be a stigma attached to striking deal...
View articleJust when most people would have sworn that offline toys were dead, Pokemon appeared on the toy scene with paper-based toy cards - and, within a few w...
View articleWant to set the hard-charging captains of e-commerce back on their heels? Just say privacy. It's like sunshine to a vampire: It stops them cold. It do...
View articleICQ, AmericaOnline's youth-oriented instant messaging service, and VarsityBooks.com, an online collegetextbook retailer, on Thursday trumpeted a broad...
View articleHappy New Year! If you're reading this, it means that your computers haven't gone kablooey from the no-show Y2K bug, and that's a good thing. Were any...
View articleMyFamily.com, a community site aimedat families, on Wednesday debuted its first television advertisements,taking a warm, family-friendly approach, con...
View articleThe latest European Internet site ratings from MMXI Europe found American Web operations are still among the most popular Web destinations abroad. Rea...
View articleNow that the shopping has been done, the real fun starts. Returns, exchanges, gifts that didn't make it home for the holidays... It's time for e-taile...
View articleOnline bill payment service PayMyBills.com on Wednesday madestrategic moves aimed to reaching customers through their employers, inkingdeals with Hewl...
View articleOn January 1 Wal-Mart opened the latest version of its online store, and the consensus among the press and analysts was much the same: Be afraid, they...
View articleOnline postage company Stamps.com onWednesday named DraftWorldwideto be its AOR, dropping Wieden & Kennedy, which had been handling the firmsadvertisi...
View articleTechnology network ZDNet Tuesday chose Net Perceptions'solution to help it more effectively target advertisements. Read More...
View articleJim takes a shot at predictions for the year 2000. Here's the scenario in the media-planning world on topics like "hits," ROI, sessions, and cross-med...
View articleThe Web hosting market in the US is a microcosm of the US economy as whole, according to IDC, and that's good news if you're in the Web hosting busine...
View articleE-tailer buy.com Tuesday launched a new advertising and marketingcampaign with a simple approach it hopes will help it cut through theso-called "dot-c...
View articleA turnaround starts by turning around an image. Hewlett- Packard CEO Carly Fiorina has launched the public phase of her turnaround effort with a symbo...
View articleWhen Ernst & Young surveyed shoppers to see where they shopped online for the holidays, they said Amazon. When Media Metrix looked at its data for the...
View articleThe idea of personalizing web and email content is becoming well accepted because most of us already personalize the person-to-person communications t...
View articleTicketmaster Online-Citysearch Tuesday inked a dealwith Culturefinder.com that putsthe arts and culture events site's content on the city guide networ...
View articleYour brilliant ad campaign is luring visitors in droves to your site. What's the next step? Often, it's the site registration process. Your dilemma is...
View articleOnline drugstore more.com and drDrew.com, a health and relationshipssite aimed at teens, Tuesday forged a pact that makes more.com the teensite's excl...
View articleTotal online retail sales during 1999 are expected to reach $66 billion, according to ActivMedia Research, and the buying of consumable products will ...
View articleReverse marketplace imandi.com onTuesday made its pick for advertising agency of record, choosing Crispin Porter & Bogusky. Read More...
View articleMarketing Services Group (MSGi) onMonday merged two of its subsidiaries WiredEmpire, a customer relationshipmanagement company, and PegasusInternet, a...
View articleThe rate of growth of online spending per person is declining even though total online retail spending is increasing, according to a study by The Whar...
View articleWe've spent a good deal of time reviewing how to capture a new prospect's attention through email. But what about those valuable current customers and...
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