America Online, which Monday announced amerger with Time Warner, alsoforged a cross-promotion and content-sharing alliance with the Public Broadcastin...
View articleNick's made this point before, but he thinks it's worth making again. For online marketers, there's good news and there's bad news. The good news is t...
View articleThe web has passed another milestone. For the first time it's possible to measure web brand loyalty as against, say, loyalty to a soft drink or type o...
View articleFederal and provincial governments need to speed up the introduction of e-government services due to the growing number of Canadians on the Internet, ...
View articleHome and real estate information site Homestore.com on Monday launched itsfirst advertising and branding campaign, with a high-production-values TVcom...
View articleThere are more than 33 million women online in the US, according to Cyber Dialogue, and their concerns over the security of online transactions have k...
View articleE-Steel, a business-to-business siteserving the steel industry, has revealed its chose of Stein Rogan & Partners to craft its firstintegrated brand ca...
View articleInternet service provider EarthLinkon Monday kicked off its first national advertising effort, starting with atwo-week blitz of television, radio and ...
View articleA lot of folks are deeply engaged in the sales planning process as we move into the new budget year. Janet and Nancy take a look at some of the assump...
View articleTime was when rich media was like runway fashion: a lot of funk, not a lot of practical application. Well, folks, those times are history. Rich media ...
View articleOnline map site MapQuest.com and eCoupons.com, a coupon site, this weekformed a strategic partnership to integrate online coupons into the mappingand ...
View articleSelfCare.com, a traditional healthproducts company that has recently migrated online, Thursday signed athree-year, $21 million deal with Women.comNetw...
View articleMost Internet start-ups to date have focused on reaching people and businesses that already use the Internet. That sounds logical, but there's a world...
View articleNick wants you to compare your business model to those of other, more established sites within your category. Business model? It's what you do, how yo...
View articleIn the short history of e-commerce, 1999 may go down as the year of struggling e-commerce strategies for traditional bricks-and-mortar companies. As c...
View articleIn the beginning, there was one affiliate model. It all started back in July 1996 at a cocktail party. Jeff Bezos, CEO and founder of Amazon.com, chat...
View articleU.K. advertising agency Abbott Mead Vickers7BBDOhas successfully pitched to run a £100 million ($162 million) global marketing campaignfor LetsBuyIt.c...
View articleIn order to track the evolution of streaming media technology and applications, Nielsen//NetRatings set out to discover the Web's most popular media p...
View articleThe Internal Revenue Service this weekeased the tax reporting burden for companies that facilitate the exchange of products and services, like those t...
View articleUpscale publishing site Salon.com onFriday said it would sponsor the next thirteen episodes of a televisionseries hosted by travel and food author and...
View articleThe Top 50 Digital Media Web sites and properties for the month of November 1999 ranked by unique audience according to Media Metrix. Read More...
View articleTV home shopping channel ValueVision andNBCi, NBC's Internet spin-off, Thursdaystruck a cross-media deal worth $20 million with onlineelectronics reta...
View articleWhisperNumber.com, a financialsite that provides unofficial predictions of company earnings, on Thursdaytapped 24/7 Media to handleadvertising duties ...
View articleWhen someone says to you, "You have a really happy customer," you probably immediately think about your customer support staff and how they work to so...
View articleMeteorology site weather.com onThursday said it has launched a test campaign to determine the best mediafor getting its message out, trying everything...
View articleThe awards season has begun. Dana's going to save you folks the cost of a ticket and a tux (or a gown) and hand out some hardware. So let's not waste ...
View articleAd giant DoubleClick on Wednesdaysaid it's created a new post -- the director of US Hispanic sales forDoubleClick Las Americas and tapped Sam Pagan, t...
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