Everybody likes to put a little zip in their step, but watch your step when it comes to asking web visitors about their ZIP Code. When it comes to col...
View articleAn estimated 10.3 million Americans have changed their opinions aboutfinancial service brands as a result of information retrieved online,according to...
View articleYou're budgeting and planning for an investment in Internet marketing. Naturally, you want to understand what your competitors are spending, and what ...
View articleLast week, Janet wrote about putting together a sales leads pipeline. "Preaching to the choir!" one frustrated reader responded. "How do I get stubbor...
View articleFeedback about your site is a key component in building a relationship with your customers. If you're inclined to say, "We don't need no stinking feed...
View articleBefore they were billionaires, Bill Gates and Steve Ballmer were regular players at Comdex, and Dana was able to observe them closely. Nervous on-stag...
View articleLoyalty marketer FreeRide.com Monday launched the test phase of what will eventually bea national advertising campaign, encompassing radio, newspaper,...
View articleIn the offline world, most seasoned direct marketers are also database marketers. They segment the customer file... mail it... analyze the results. Th...
View articleThe Top 50 sites of December 1999, according to PC Data Online. Read More...
View articleAffiliate programs are cropping up everywhere. No longer just a dot-com phenom, even traditional dirt-world retailers are getting into the act. In fac...
View articleLast month, Red Herring magazine ran a cover story with the title "For Love or Money." It concerned the motivational changes in Internet employees tha...
View articleBarry gives you a basic plan for building your own business community. Doing so may not be the right option for everyone, but it offers some interesti...
View articleDana suspects spam, and at first it seems like he's getting nowhere. Then eureka! With all the brouhaha in the U.S. over spamming, and the Direct Mark...
View articleNike, long known for cutting-edge advertising created with Wieden & Kennedy, this weekend starts a televisioncampaign designed to drive viewers to its...
View articleIt's a hard thing for a proud small-biz web site owner to do, but Nick wants you to get a total stranger to come and look at your site. Find a friend ...
View articlePhoneFree.com, which provides freePC to PC voice calls, on Friday kicked-off its first national radiocampaign, with spots running during the NFL playo...
View articleInternet postage supplier Stamps.com this week inked a marketing deal with USWest , a telecom player that is one of nation's the largest providers ofD...
View articleFreeRide.com and Vianet are teaming to provide video e-mail programsenabling opportunities for increased personalization, targeted messaging andhigher...
View articleBBDO Interactive this week purchased a 49percent stake in Israeli Internet and multimedia firm Goldfish and plans to add the companyto its network on ...
View articleChris writes about his bafflement and cynicism regarding a new catch phrase, "the digital divide." Haven't heard of it? The digital divide refers to t...
View articleMost planners are frustrated when campaign click rates are low. What's even more frustrating is clients complaining about it when high CTRs are not a ...
View articleAd solutions firm DoubleClick Inc. Thursday made a strategic investment in cost-per-click ad network ValueClick, throwing in stock and cashworth $85 m...
View articleThe number-one question Bill McCloskey gets asked as chairman of the Rich Media Special Interest Group is: "Hey, smart guy, what IS rich media, anyway...
View articleThe healthcare industry will reach $370 billion in online transactions by 2004, according to a report from Forrester Research. Read More...
View articleTwo years ago at this time, affiliate marketing was flying under everyone's radar. Companies like BeFree, Dynamic Trade, Commission Junction and LinkS...
View articleProduct placement: a concept familiar to us from the movies. In one story, James Bond will be driving a Lotus. In the next, he might be behind the whe...
View articleAOL MovieFone, which provides movieinformation and sells tickets online and over the phone, Wednesday inked anexclusive ticketing deal with ImaxCorp.,...
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