Can Drew Kaplan Bury WalMart.com?
Media

Can Drew Kaplan Bury WalMart.com?

26y Dana Blankenhorn

Can Drew Kaplan Bury WalMart.com?

Last week WalMart.com backers were spreading Fear, Uncertainty and Doubt regarding Amazon.com, saying, in effect, that WalMart would bury it. Turnabou...

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Move.com, AltaVista, Ink $40 Million Marketing Deal
Media

Move.com, AltaVista, Ink $40 Million Marketing Deal

26y Pamela Parker

Move.com, AltaVista, Ink $40 Million Marketing Dea...

Move.com, a newly-launched portal forrelocations, Thursday agreed to pay AltaVista Co. $40 million overthree years in exchange for the creation of a c...

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The Forms of Rich Media: Part 1
Media

The Forms of Rich Media: Part 1

26y Bill McCloskey

The Forms of Rich Media: Part 1

Bill starts a serious analysis of rich media by examining some of the major players and showing how the fundamental technologies stack together to for...

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Real Media Goes Down Under with Investment in MediaFusion
Media

Real Media Goes Down Under with Investment in MediaFusion

26y Pamela Parker

Real Media Goes Down Under with Investment in Medi...

Ad network Real Mediaon Thursdaymade a strategic investment in MediaFusion, an Australian ad rep firm,expanding its presence in the Asia-Pacific regio...

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Ensuring Delivery as Promised
Media

Ensuring Delivery as Promised

26y Tom Hespos

Ensuring Delivery as Promised

Tom tells planners what to do about shortfalls on guaranteed-buy contracts in this era of pre-emptability, oversold inventory, crafty adservers and in...

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Web Changes Finance Habits of Canadians
Audience

Web Changes Finance Habits of Canadians

26y Michael Pastore

Web Changes Finance Habits of Canadians

A survey of financial Web site users has found Canadian investors are changing their financial habits as a result of access to online investment infor...

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B2B E-Commerce: $403 Billion in 2000
Marketing

B2B E-Commerce: $403 Billion in 2000

26y Michael Pastore

B2B E-Commerce: $403 Billion in 2000

Research done by Gartner Group Inc. puts the worldwide business-to-business e-commerce market at more than $400 billion by the end of the year. Read M...

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Online Ad Spending Up in UK
Audience

Online Ad Spending Up in UK

26y Michael Pastore

Online Ad Spending Up in UK

Television will remain the preferred method for advertisers to reach consumers in the UK for the foreseeable future, but Internet advertising is makin...

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Webstakes, TKAI Partner to Take Online Promotions to Japan
Media

Webstakes, TKAI Partner to Take Online Promotions to Japan

26y Pamela Parker

Webstakes, TKAI Partner to Take Online Promotions ...

Online promotions company Webstakeson Wednesday joined forces with Japanese e-commerce firm TKAI to create a Japaneseversion of the sweepstakes portal...

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Unsexy and Unstoppable
Marketing

Unsexy and Unstoppable

26y Gerry McGovern

Unsexy and Unstoppable

Steve Case's driving vision has been to make things as simple as possible for AOL users. Twenty million Americans later, only a few begrudgers would d...

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Redtagoutlet.com, ValueVision Strike Marketing Deal
Media

Redtagoutlet.com, ValueVision Strike Marketing Deal

26y Pamela Parker

Redtagoutlet.com, ValueVision Strike Marketing Dea...

Online closeout retailer redtagoutlet.com on Wednesday strucka deal with ValueVision to co-produce programming forthe channel, which is soon to be re-...

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24/7 Media Sells chinadotcom Shares For $11 Million Profit
Media

24/7 Media Sells chinadotcom Shares For $11 Million Profit

26y Pamela Parker

24/7 Media Sells chinadotcom Shares For $11 Millio...

Advertising firm 24/7 Media onWednesday said it's selling around 150,000 shares of its holdings in chinadotcom Corp., realizing a $11 million gain, am...

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Ten Things I Hate About the Web Business
Marketing

Ten Things I Hate About the Web Business

26y Sean Carton

Ten Things I Hate About the Web Business

Sean had a hard time fighting his way to the office through a 12-inch "dusting" o' the white stuff, so he spewed out another top-ten list covering his...

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Law vs. Net on DeCSS
Media

Law vs. Net on DeCSS

26y Dana Blankenhorn

Law vs. Net on DeCSS

DeCSS is a computer program that unscrambles the encryption on a DVD disk so you can copy its contents. Scares the movie industry to death because whe...

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Agency.com Acquires French Interactive Agency
Media

Agency.com Acquires French Interactive Agency

26y Pamela Parker

Agency.com Acquires French Interactive Agency

Internet services firm Agency.com onTuesday purchased the part of French agency Pictoris Interactive SA that it didn'talready own, for a total of $12....

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MSN MoneyCentral Wins New Sponsors
Media

MSN MoneyCentral Wins New Sponsors

26y Pamela Parker

MSN MoneyCentral Wins New Sponsors

Personal finance site MSNMoneyCentral Tuesday signed advertising and sponsorship dealswith ChaseManhattan Bank, Datek Online, E*TRADE Group, Fidelity ...

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Say It Ain't So, Levi Strauss, Say It Ain't So
Marketing

Say It Ain't So, Levi Strauss, Say It Ain't So

26y David Gumpert

Say It Ain't So, Levi Strauss, Say It Ain'...

When David heard Levi Strauss was abandoning the Internet as a distribution outlet, he thought it was a mistake. Sales were above predictions, yet Lev...

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Yahoo! Denmark, Euro909.com Team in Cross-Promotion Effort
Media

Yahoo! Denmark, Euro909.com Team in Cross-Promotion Effort

26y Pamela Parker

Yahoo! Denmark, Euro909.com Team in Cross-Promotio...

Yahoo!'s Danish site and Euro909.com, majority owner of acable channel and magazine Chili aimed at teens, this week agreed to promote one another on t...

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Internet Pharmaceutical Ads Prove Effective
Ad Industry Metrics

Internet Pharmaceutical Ads Prove Effective

26y Michael Pastore

Internet Pharmaceutical Ads Prove Effective

A study by Cyber Dialogue on the return on investment from Internet pharmaceutical ads found online ads are more effective and give more bang for the ...

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The Price That's Right
Media

The Price That's Right

26y Dana Blankenhorn

The Price That's Right

The direct marketing experts at the "Billion Dollar Internet Strategy Setting Super Summit" knocked Dana on his tokhes last week. Martin Chenard of Ad...

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Please Don't Egg My House
Media

Please Don't Egg My House

26y Jim Meskauskas

Please Don't Egg My House

Jim received email after email in response to last week's piece, "Attention Sales Staff! Please Read This Before You Call." In fact, he got more respo...

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Intranets.com Joins DoubleClick Network
Media

Intranets.com Joins DoubleClick Network

26y Pamela Parker

Intranets.com Joins DoubleClick Network

Intranets.com, which provides smallbusinesses with free corporate intranets, Tuesday became partof DoubleClick's Select BusinessNetwork, a deal that g...

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MyPrimeTime.com Selects Age Wave IMPACT as AOR
Media

MyPrimeTime.com Selects Age Wave IMPACT as AOR

26y Pamela Parker

MyPrimeTime.com Selects Age Wave IMPACT as AOR

Baby boomer-focused site MyPrimeTime.com on Tuesday said ithad chosen Age Wave IMPACT, anagency specializing in marketing to older Americans, as its a...

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Germany to Lead Europe in Online Brokerage Accounts
Audience

Germany to Lead Europe in Online Brokerage Accounts

26y Michael Pastore

Germany to Lead Europe in Online Brokerage Account...

Changing investment habits will propel Europe's online brokerage accounts to 14 million by 2004, up from 1.3 million accounts today, according to rese...

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Jobs.com Signs Tom Peters as Spokesperson, Launches Campaign
Media

Jobs.com Signs Tom Peters as Spokesperson, Launches Campaign

26y Pamela Parker

Jobs.com Signs Tom Peters as Spokesperson, Launche...

Online employment site jobs.com this weekinked a deal for business guru Tom Peters to be its spokesperson, andlaunched a $30 million brand campaign wi...

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Guiding Customers Through Your Site With Profiling
Marketing

Guiding Customers Through Your Site With Profiling

26y Cliff Allen

Guiding Customers Through Your Site With Profiling

When people go back to a web site, they typically look for different information than what they sought on their first visit. Most web marketers want p...

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Amazon.com Loses VP of Marketing, Unveils New Logo
Marketing

Amazon.com Loses VP of Marketing, Unveils New Logo

26y Pamela Parker

Amazon.com Loses VP of Marketing, Unveils New Logo

Amazon.com, which spent $86.5 million on sales and marketing in the thirdquarter of 1999, is losing its vice president of marketing, Jaleh Bisharat, w...

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