E-business and convergent communications company RMI.NET Inc. launched its first nationaladvertising campaign, aimed at increasing awareness of the co...
View articleAd giant WPP Group plc is acquiring ad research companyDiagnostic Research International Inc.and will fold the company into its Millward Brown Interna...
View articleSure, every Internet start-up needs "buzz" (read: positive media coverage in influential publications online and offline) for lots of reasons. This so...
View articleSFM Media LLC has been awarded the mediaplanning and buying accounts of mySimon Inc., which operates mySimon.com, and GT Interactive, marketer of thed...
View articleThe Top 25 Web advertisers for the month of August 1999 ranked by banner impressions according to Nielsen//NetRatings. Read More...
View articleThe Top 25 Web properties for the month of August 1999 ranked by unique audience according to Nielsen//NetRatings Inc. Read More...
View articleReal Media's UK office signed a deal tomanage advertising sales for Bloomberg across its key European Websites in France, Germany, Italy and Switzerla...
View articleNew opportunities for web partnerships enable us to provide more options and better service to customers, but these same opportunities also bring new ...
View articleOne of the great mysteries of web publishing has been the penchant to put articles on two or more separate "pages." There are no pages in the virtual ...
View articleOneSoft Corp., an e-commerce software andservices company, and Romac International Inc. both appointed Grey Advertising Inc. as agency-of-record. Read...
View articleOff-line guerrilla marketer Eisnor Interactive Inc. opened new officesinBoston and San Francisco. Read More...
View articleThe activity for the average Web user in August of 1999, as reported by Nielsen//Net Ratings Inc. Read More...
View articleConsumers will spend $6 billion online during the months of November and December 1999, according to research by Jupiter Communications. If all goes w...
View articleOnce upon a time, somewhere in the Western United States, there was a great famine. People jealously hoarded whatever targeted impressions they could ...
View articleArt.com, the consumer brand of Getty ImagesInc., launched its inaugural branding campaign via an out-of-home and printeffort created by Leo Burnett U....
View articleWhy the obsession with click-through? Neil Cohen believes it all begins with brand building -- that true ROI comes with a strong brand and not the oth...
View articleAd supported sites should know the difference between user segmentation and advertiser segmentation. A gourmet cooking site might say it focuses on re...
View articleExcite@Home named Starcom as its agency of record tohandle media planning and investing. Read More...
View articleWPP Group unit OgilvyOne Worldwide established OTechnologies, an online IT services company in France, which will become partof the OgilvyOne network....
View articleA new report says that proxy server usage by Internet service providers(ISPs) has increased by 13 percent since April 1999, reaching 16.99 percenton S...
View articleClickAction Inc., formerly MySoftwareCo., announced a name change "to underscore the company's commitment to thefast growing e-marketing industry." Re...
View articleNeoPlanet Inc. said it has integrated theMacromedia Flash Player into theNeoPlanet 5.0 Internet Desktop, allowing rich-media advertising. Read More...
View articleApproximately 9.9 million Germans aged 14 to 59 had Internet access at the end of July, representing a 25 percent increase insix months, according to ...
View articleEquipment vendors and service providers will benefit the most from VoIP, according to Cahners In-Stat Group, but it will not mean free long distance f...
View articleWhat level of direct response do you practice on your site? Everyone claims their site is heavily into the direct response thing. But there's a lot of...
View articleThe Top 50 Digital Media/Web sites of August 1999, ranked by unique visitors, according to Media Metrix. Read More...
View article