Homepoint.Com Sponsors Y2K Tour Across America
Media

Homepoint.Com Sponsors Y2K Tour Across America

27y Beth Cox

Homepoint.Com Sponsors Y2K Tour Across America

Home furnishings site HomePoint.com launched what it calls TheBunker Bob 40-City Y2K Tour Across America in a furnished glass house onwheels furnished...

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Live Customer Service On The Web
Marketing

Live Customer Service On The Web

27y Robert LoCascio

Live Customer Service On The Web

If last year was the year everyone discovered e-commerce, then 1999 is surely gearing up as the year that online customer service takes center stage. ...

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R/GA Interactive to Redesign Real Media Site
Media

R/GA Interactive to Redesign Real Media Site

27y Beth Cox

R/GA Interactive to Redesign Real Media Site

Ad serving company Real Media, which also runs an Internetadvertising network of 570 (mostly newspaper) Web sites, hired R/GA Interactive to redesign ...

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Another Pay-for-Placement Search Engine Launches
Media

Another Pay-for-Placement Search Engine Launches

27y Beth Cox

Another Pay-for-Placement Search Engine Launches

Internet marketing and solutions company BeFirst.com Inc. launchedFindWhat.com, a new Pay-for-Positionsearch engine. Read More...

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ASP Site Just Says No to Banners
Media

ASP Site Just Says No to Banners

27y Beth Cox

ASP Site Just Says No to Banners

Application service provider StoragePoint.Com, breaking withstandard Internet practice, said it has eliminated banner advertising fromits free virtual...

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Black Rocket Signs Petstore.com as Client
Media

Black Rocket Signs Petstore.com as Client

27y Beth Cox

Black Rocket Signs Petstore.com as Client

Pet supplies store Petstore.com named Black Rocket as itsadvertising partner, without a formal review for the $10 million to $20million account. Read ...

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CDNOW Debuts Three New Commercials
Media

CDNOW Debuts Three New Commercials

27y Beth Cox

CDNOW Debuts Three New Commercials

Music retailer CDNOW and its ad agency Hampel/Stefanides areairing three new TV commercials as part of an ongoing campaign that debutedduring the tele...

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Freestyle Interactive Named Adauction.com's Online AOR
Media

Freestyle Interactive Named Adauction.com's Online AOR

27y Beth Cox

Freestyle Interactive Named Adauction.com's Online...

Freestyle Interactive has beenchosen as the interactive agency of record for media marketplace Adauction.com. Read More...

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THINK New Ideas Launches France Telecom Campaign
Media

THINK New Ideas Launches France Telecom Campaign

27y Beth Cox

THINK New Ideas Launches France Telecom Campaign

Interactive agency THINK New Ideas Inc. launched an onlineadvertising campaign for France Telecom, representing thefirst international online communic...

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The Talking Brand
Marketing

The Talking Brand

27y Martin Lindstrom

The Talking Brand

When the computer controlled Furby was launched in 1998, many people were surprised that a soft toy could sell more than 1 million units in five weeks...

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dbusiness.com Signs with NetGravity
Media

dbusiness.com Signs with NetGravity

27y Beth Cox

dbusiness.com Signs with NetGravity

NetGravity said that news andinformation provider dbusiness.com is using NetGravityAdServer to deliver targeted advertising and e-mail campaigns to lo...

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24/7 Media Launches Health Professional Channel
Media

24/7 Media Launches Health Professional Channel

27y Beth Cox

24/7 Media Launches Health Professional Channel

Ad network 24/7 Media Inc. launched a channel forhealth professionals and signed a global Internet advertising agreement withMedical Economics Company...

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AllAdvantage.com Raises $31 Million in Equity Financing
Media

AllAdvantage.com Raises $31 Million in Equity Financing

27y Beth Cox

AllAdvantage.com Raises $31 Million in Equity Fina...

"Get paid to surf" company AllAdvantage.com said it completed asecond round of equity financing, raising an additional $31 million incapital. Read Mor...

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JFAX.com Begins $20 Million Marketing Campaign
Media

JFAX.com Begins $20 Million Marketing Campaign

27y Beth Cox

JFAX.com Begins $20 Million Marketing Campaign

Messaging site JFAX.com launched the first stage of a planned $20million marketing and advertising campaign. Read More...

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Teach Your Politicians Well
Media

Teach Your Politicians Well

27y Dana Blankenhorn

Teach Your Politicians Well

Over the holiday weekend Dana saw several stories predicting that "bricks and mortar" businesses will soon roll over their Internet counterparts. Mayb...

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Corporate Recruiting Sites Need Help
Audience

Corporate Recruiting Sites Need Help

27y Michael Pastore

Corporate Recruiting Sites Need Help

A pair of surveys on Internet recruiting found that US corporations are making it difficult for prospective employees to apply for jobs online, despit...

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New Rules Of The Game
Media

New Rules Of The Game

27y Tom Hespos

New Rules Of The Game

Experience in traditional media planning or buying is a tremendous asset for online media planners. While many of the traditional media planning conce...

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Cisco Selects Rubric to Automate Global Internet Marketing
Media

Cisco Selects Rubric to Automate Global Internet Marketing

27y Beth Cox

Cisco Selects Rubric to Automate Global Internet M...

Rubric Inc.'s eMarketing Automation(eMA) applications were selected by Cisco Systems to automate its corporatemarketing efforts. Read More...

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Acura to Sponsor Salon.com's Book Site
Media

Acura to Sponsor Salon.com's Book Site

27y Beth Cox

Acura to Sponsor Salon.com's Book Site

Media network Salon.com signed an exclusive advertisingagreement with the Acura Division of American Honda Motor Corp. Read More...

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Our Wireless And Wearable Future
Marketing

Our Wireless And Wearable Future

27y Dan Hanrahan

Our Wireless And Wearable Future

In the big scheme of Internet things, the PC promises to be akin to Orville and Wilbur Wright's infamous 12 seconds. Brief, but historic. Just as we l...

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Eisnor Interactive Signs Reebok
Media

Eisnor Interactive Signs Reebok

27y Beth Cox

Eisnor Interactive Signs Reebok

Eisnor Interactive Inc., which bills itselfas an off-line promotion and guerrilla marketing agency for online brands,signed Reebok International Ltd.'...

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YOL.com Enters Yellow Pages Fray
Media

YOL.com Enters Yellow Pages Fray

27y Beth Cox

YOL.com Enters Yellow Pages Fray

YellowOnline.com announced the national launchof 72 online Yellow Pages directories, covering 85.7 percent of thepopulation in the United States with ...

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MLM's Web Problems Hit Home
Media

MLM's Web Problems Hit Home

27y Dana Blankenhorn

MLM's Web Problems Hit Home

Lots of businesses have had a tough time adapting to the web. Auto dealers have had a tough time. So have banks, and newspapers, and TV stations. But ...

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Kesmai Signs with Adsmart Network
Media

Kesmai Signs with Adsmart Network

27y Beth Cox

Kesmai Signs with Adsmart Network

Game company Kesmai signed on with the Adsmart Network, allowing advertisers toextend their reach across both the hardcore and casual gamer audience. ...

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ad pepper media to Rep for MSN Germany
Media

ad pepper media to Rep for MSN Germany

27y Beth Cox

ad pepper media to Rep for MSN Germany

European ad network ad pepper media signed an exclusive salesagreement withMicrosoft to provide online advertisingsales representation for its MSN, Ho...

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Internet Firms Dot Coming to the Super Bowl
Media

Internet Firms Dot Coming to the Super Bowl

27y Beth Cox

Internet Firms Dot Coming to the Super Bowl

Internet companies are already snapping up those expensive advertising spotsfor Super Bowl XXXIV on Jan. 30. Read More...

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Onsale Launches Advertising Campaign on AOL Sites
Media

Onsale Launches Advertising Campaign on AOL Sites

27y Beth Cox

Onsale Launches Advertising Campaign on AOL Sites

Internet retailer Onsale Inc. launched a new advertisingcampaign on America Online's network of sites, including AOL itself,Internet retailer Onsale I...

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